Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
by John Caiozzo March 30, 2016 Follow @johncaiozzo March 30, 2016 So you’re about to launch an awesome new website and want to make sure your SEO is on point – you could even say you want to be sure you’ve spared no expense. Welcome to the club! Unfortunately working on an SEO campaign is … Continue reading Launching a Website and SEO Campaign as Told Through Jurassic Park Gifs
Ryan PinkhamMay 14, 2015 Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. Email marketing is … Continue reading 29 Reasons To Use Email Marketing (As Told By Small Business Owners)
Andrew AndersonApril 8, 2015 Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe. Due … Continue reading Lies Your Optimization Guru Told You
