Mining customer data for insights, and turning those insights into actions, is easier than ever before. Mike Pastore on October 25, 2024 For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer … Continue reading How a free AI tool will help you develop a customer marketing strategy
With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement. Ana Mourão on October 15, 2024 In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision. This article focuses … Continue reading Why marketers need to master capability assessment and tool procurement
IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable. Chris Wood on September 24, 2024 This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that … Continue reading QR code alternative introduces shoppable video ad tool
How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. Ana Mourão on August 21, 2024 To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is … Continue reading Why you need to master martech tool management
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn. Anu Adegbola on July 12, 2024 LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American … Continue reading LinkedIn’s AI ad tool to launch globally this fall
July 05, 2024 Try this ordinary tool Dali and Man Ray used to jump-start their creativity The element of chance was the foundation of surrealist art. BY The Conversation A century ago, French writer and poet André Breton penned his “Manifesto of Surrealism,” which launched an art movement known for creating bizarre hybrids of words and … Continue reading Try this ordinary tool Dali and Man Ray used to jump-start their creativity
Apple’s self-repair diagnostics tool expands to Europe 32 new countries join the US, where it launched in December. will shanklin Updated Wed, Jun 26, 2024 Apple is expanding access to its web-based diagnostic tool. The software (officially called “Apple Diagnostics for Self Service Repair”) is now available in 32 European countries, including the … Continue reading Apple’s self-repair diagnostics tool expands to Europe
June 11, 2024 We spent nearly a year building a generative AI tool. These are the 5 (hard) lessons we learned McKinsey built an AI tool called Lilli to bring sources and capabilities into one platform to improve workflows. BY Kitti Lakner and Erik Roth When generative artificial intelligence (gen AI) emerged prominently in late 2022, … Continue reading We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned
LinkedIn Disabled Targeted Ad Tool by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2024 Microsoft’s business network LinkedIn has discontinued a tool in the EU that allowed it to use sensitive personal data when targeting ads on the platform for advertising. Could the same happen in the U.S.? The move complies with EU online content rules. It follows a … Continue reading LinkedIn Disabled Targeted Ad Tool
The tech giant is running a “Summer of AI Essentials” campaign to educate marketers on using AI for advertising. Anu Adegbola on June 7, 2024 Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” … Continue reading Google launches marketer resource center and AI recommendation tool
