Tag Archives: tool

Google launches marketer resource center and AI recommendation tool

The tech giant is running a “Summer of AI Essentials” campaign to educate marketers on using AI for advertising. Anu Adegbola on June 7, 2024   Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” … Continue reading Google launches marketer resource center and AI recommendation tool

A lawsuit against Meta wants to give users an external tool to control their Facebook feed

   May 06, 2024 A lawsuit against Meta wants to give users an external tool to control their Facebook feed A University of Massachusetts professor is behind the lawsuit and wants to release the browser extension. BY Associated Press Do social media users have the right to control what they see—or don’t see—on their feeds? A … Continue reading A lawsuit against Meta wants to give users an external tool to control their Facebook feed

Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character

May 01, 2024 Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character Atlassian Rovo, announced today, help organizations access and utilize information that may be dispersed among their many internal tools. BY Sam Becker AI tools have been heralded as a way to improve the output and efficiency … Continue reading Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character

Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

The discovery that Adobe’s Firefly wasn’t entirely trained on licensed images has enterprise marketers concerned about lawsuits. Constantine von Hoffman on April 22, 2024   Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust.  “A lot of our very big enterprise customers are very concerned about using generative AI … Continue reading Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It

Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its company. The company created … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It

This new pay transparency tool lets tech workers check their salaries against their colleagues

March 22, 2024 This new pay transparency tool lets tech workers check their salaries against their colleagues FairComp wants to help workers evaluate job offers and make sure they’re being paid fairly, by giving them access to the type of compensation data used by employers. BY Pavithra Mohan In his former life as a chief people … Continue reading This new pay transparency tool lets tech workers check their salaries against their colleagues

Google Gives Advertisers An Open-Source Privacy Measurement Tool

Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool

Disney unveils AI-powered ad tool for tailored streaming commercials

Disney unveils AI-powered ad tool for tailored streaming commercials Maxwell Nelson Crypto Journalist  Revolutionizing Streaming: AI’s Role in Tailoring Advertising Through Mood Analysis on Disney+ and Hulu   Disney has introduced “Disney’s Magic Words,” an AI tool aimed at revolutionizing advertising on its streaming platforms, Disney+ and Hulu, according to a recent Reuters report. This … Continue reading Disney unveils AI-powered ad tool for tailored streaming commercials