By Associated Press January 09, 2024 TikTok has restricted one tool researchers use to analyze popular videos, a move that follows a barrage of criticism directed at the social media platform about content related to the Israel-Hamas war and a study that questioned whether the company was suppressing topics that don’t align with the … Continue reading TikTok is restricting a key tool used by researchers to assess content on its platform
Ad Industry Loses 30-Year-Old Tool by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2024 Media spend turned the corner halfway through last year, but advertisers will continue to look for cost savings in 2024 — especially when it comes to challenges related to identity management and cookie deprecation. Publishers will deal with the same challenges, … Continue reading Ad Industry Loses 30-Year-Old Tool
By Jeremy Caplan November 27, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Coda is surprisingly useful. It’s more powerful than Google Docs and more flexible than Airtable or Notion. You can use Coda to manage projects, organize research, or make … Continue reading Why Coda is the most underrated productivity tool of 2023
X’s job search tool is now live on the web You’ll still need to use third-party websites to complete an application. Karissa Bell Fri, Nov 17, 2023 X The LinkedIn-like job search tool that X has been experimenting with is now live. A beta version of the feature launched in August to verified users, … Continue reading X’s job search tool is now live on the web
The Gradient will help advertisers address the evolving complexities of data privacy, user consent and personalized targeting. Constantine von Hoffman on October 12, 2023 InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while … Continue reading InMobi launches new identity resolution tool
Built on the firm’s Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology. Constantine von Hoffman on October 5, 2023 One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to … Continue reading Real Story Group launches free martech assessment tool
PMaps Pre-employment Assessment Tool to the Rescue Pratisrutee Mishra / Oct 2, 2023 Did you know? Only 39% of your employee’s time is spent doing the task they were hired for. You might contradict this finding with “It’s not the hours they work but the quality of delivery.” Sure, it is. And that gives … Continue reading PMaps Pre-employment Assessment Tool to the Rescue
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Nicola Agius on September 18, 2023 Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google … Continue reading Google launches AI tool for YouTube ad optimization
By Chris Morris September 05, 2023 Meetings, even the best ones, are never a lot of fun—and they’re a lot worse when the person running them rambles, is ill-prepared or (God forbid) spits out a litany of jargon that makes everyone go glassy-eyed. And as terrible as a bad in-person meeting can be, it … Continue reading Zoom’s new AI tool will tell you if you’re bad at meetings
By Jeremy Caplan September 05, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Slido is my preferred polling tool for live meetings and events. It’s the easiest, quickest way to engage people in a remote session. I’ve used it in hundreds of … Continue reading Why Slido is the perfect tool for posing questions in meetings and workshops
