Google this week announced its fact-checking tool can works to search by images and help users verify authenticity. The feature is accessible in beta through Fact Check Explorer. MediaPost.com: Search & Performance Marketing Daily (4)
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Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports
Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports by Ray Schultz , May 25, 2023 Spotify, which claims its podcasting usage is exploding, is creating AI tools that would give advertisers the ability to use artificially generated voices in podcasts. Bill Simmons, founder of The Ringer, which was acquired … Continue reading Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports
Oracle subtracts social sharing tool AddThis
Social sharing widgets provided by AddThis vanish from publishers’ sites. Chris Wood on May 26, 2023 Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. A … Continue reading Oracle subtracts social sharing tool AddThis
6 reasons why you need a marketing work management tool
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity. Chris Wood on May 25, 2023 The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team … Continue reading 6 reasons why you need a marketing work management tool
Meta unveils generative AI tool for Facebook and Instagram advertisers
New tool underlines company’s change of focus away from the metaverse and towards artificial intelligence. Constantine von Hoffman on May 12, 2023 Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images … Continue reading Meta unveils generative AI tool for Facebook and Instagram advertisers
AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool by Richard Whitman , Columnist, April 13, 2023 ReBid, an advertising and marketing intelligence platform has announced a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms. According to the company the new tool lets advertisers make data-driven decisions, … Continue reading ‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Affinity Launches Dealmaking Tool On Salesforce AppExchange
Affinity Launches Dealmaking Tool On Salesforce AppExchange by Ray Schultz , April 11, 2023 B2B dealmakers have a new tool for managing and closing deals: Affinity has launched Affinity for Salesforce on Salesforce AppExchange. The goal is to provide teams with “access to automatically generated relationship insights in the tools they use every day — … Continue reading Affinity Launches Dealmaking Tool On Salesforce AppExchange
6sense Launches Tool To Streamline B2B Sales
6sense Launches Tool To Streamline B2B Sales by Ray Schultz , March 14, 2023 6sense has debuted a solution to help B2B sales teams prioritize and reach out to in-market accounts through email and other means. The new product, 6sense Revenue AI for Sales, is designed to help sellers “spend more time selling and less … Continue reading 6sense Launches Tool To Streamline B2B Sales
How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire
How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire Brad Anderson / 14 Mar 2023 If your business is just getting big enough to bring on full-time employees, hiring might be an exciting prospect. You get to search for the best people to build your vision and take things … Continue reading How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire
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