Tag Archives: tool

Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing

Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing

Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager

Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2022 Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK and … Continue reading Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager

New Tool Allows Gmail Users To Send Mass Personalized Email

New Tool Allows Gmail Users To Send Mass Personalized Email by Ray Schultz , October 12, 2022 Software Design Team Inc. has debuted GMerge, a web-based software tool that enables Gmail and Google Workspace users to send mass personalized email using Gmail addresses. GMerge users can send an email campaign from Gmail or Google Workspace accounts … Continue reading New Tool Allows Gmail Users To Send Mass Personalized Email

Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics

Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics Brad Anderson / 27 Sep 2022   Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO … Continue reading Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics

Why DuckDuckGo’s new email privacy tool is worth checking out

By Jared Newman September 04, 2022 After a year of private beta testing, DuckDuckGo has made its email privacy tools available to everyone, so you can keep your real email address hidden and minimize tracking by marketers.   DuckDuckGo offers two main ways of protecting email privacy: Anti-tracking: Get a duck.com email address (mine’s newmy@duck.com) to hand out … Continue reading Why DuckDuckGo’s new email privacy tool is worth checking out

New Google Tool Increases Programmatic Ad Cost Transparency

New Google Tool Increases Programmatic Ad Cost Transparency by Laurie Sullivan  @lauriesullivan, July 27, 2022 Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital advertising transaction in Ads Manager. The technology tracks where the money goes and helps marketers understand where it is … Continue reading New Google Tool Increases Programmatic Ad Cost Transparency

Uber co-founder Travis Kalanick reportedly saw violence against drivers as a tool for growth

Uber CEO Travis Kalanick steps down A slew of scandals drove shareholder pressure to a breaking point. R. Lawler @Rjcc   Danish Siddiqui / Reuters The New York Times reports that Uber CEO Travis Kalanick is stepping down, following heavy pressure from a large group of shareholders. Despite a reputation for scandals that appeared to … Continue reading Uber co-founder Travis Kalanick reportedly saw violence against drivers as a tool for growth

Why 7Taps is the best microlearning tool out there

  By Jeremy Caplan July 05, 2022 This article is republished with permission from “Wonder Tools,” a newsletter that helps you discover the most useful sites and apps. Subscribe here. 7Taps is the best tool I’ve encountered for creating a quick microcourse. A microcourse is a miniature learning experience. It’s useful anytime you want to teach or explain … Continue reading Why 7Taps is the best microlearning tool out there