By Nicola Twilley, May 25, 2016 “Why don’t you click on the tennis court?” Golan Levin, an associate professor of art at Carnegie Mellon University, suggested. I was looking at a satellite image of the school’s campus in Pittsburgh, embedded in the home page of Levin’s latest online project, Terrapattern. “What you should … Continue reading Meet Terrapattern, A Mapping Search Tool For Satellite Images
by Kate Rose May 22, 2016 Follow @rosemcgroryMay 22, 2016 There’s no let up: the “10 ways to get 20,000 Instagram followers” articles are replacing the same ones for Twitter, advocating similar techniques. A whole new batch of small business owners and marketers are being instructed in the magic arts of marketing domination via social … Continue reading A Reminder: Social Media is Not a “Marketing Tool”!
by Kelly Barcelos May 20, 2016May 20, 2016 The journey of an applicant tracking system has seen it come a long way from a clunky piece of technology that helps in just hiring candidates to being an indispensable HR tool that comes with a sleek digital interface, automated responses, robust analytics, and sophisticated search tools … Continue reading 7 Reasons Why ATS is an Indispensable HR Tool
by Larry Kim May 19, 2016May 19, 2016 You can’t optimize content, plan paid search campaigns or make good business decisions without keyword research. Finding the right keywords is critical; how else are you going to get your content (both paid and organic) in front of the right searchers, site visitors and social media users? … Continue reading Test Driving the New Keyword Explorer Tool from Moz
by Christopher Riegger May 1, 2016 Follow @chrisrieggerMay 1, 2016 Over the last 30 days I’ve discovered three free, online tools that I’m particularly excited about. Each has helped to make me more productive or accomplish my goals in some way. I want to share them with you. But in order to do that we … Continue reading My Tool Philosophy + 3 Free Tools I Just Discovered and Now Can’t Live Without
by Andrew Sheridan April 27, 2016April 27, 2016 As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished through A/B testing. A/B tests allow marketers to optimize campaigns by pitting two variations of an ad, email, landing page, or other marketing content, against each other and … Continue reading 5 Reasons Marketers Should Start Using an A/B Testing Tool
by Sarah Goodall April 12, 2016April 12, 2016 This is my third and final post in a series around employee advocacy tools. The first addressed 19 employee advocacy tools worth checking out, the second went on to list 7 smart employee advocacy features that could save both time and money. If you’re a little further … Continue reading The Many Questions To Ask Before Investing In An Employee Advocacy Tool
by Ross Barnard April 8, 2016April 8, 2016 As a marketer, it can help you become faster and smarter, by enabling you to automate the many time-consuming yet essential day-to-day outputs. For customers, email marketing automation is designed to give them the ultra-personal experience they expect from today’s brands. Customer experience (CX) is a very … Continue reading Why Email is a Powerful Tool in Omnichannel Retail
by Julie Chomiak April 8, 2016April 8, 2016 We all know and love YouTube for its enormous collection of videos ranging from hilarious to poignant to downright astounding. Undiscovered talent, vloggers, and hosts of other talented people and groups have built cult-like followings on YouTube and have millions of subscribers. Their viewers return day after … Continue reading How to Leverage YouTube as Powerful Marketing Tool
Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting
