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Web Sites Prove Important Tool For Small Businesses by Laurie Sullivan @lauriesullivan, December 24, 2020 Prior to the pandemic, one in four business owners without a website thought they would never need one. The irony, one in five consumers said they were more likely to buy from a business with a website. For many consumers, … Continue reading Web Sites Prove Important Tool For Small Businesses
Facebook Conversion-Lift Tool Suffered Glitch by Laurie Sullivan , Staff Writer @lauriesullivan, November 27, 2020 Data isn’t always accurate in predicting outcomes of intent in consumer behavior or performance of advertising campaigns. NASDAQ may end trading up for November for many of these companies, but performance metrics continue to take a beating when it comes to … Continue reading Facebook Conversion-Lift Tool Suffered Glitch
Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform by Laurie Sullivan @lauriesullivan, November 18, 2020 Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies (SMB), introduced in June. Later this month, Microsoft Advertising will integrate LinkedIn into Digital Marketing Center, as well as … Continue reading Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Daniel Hopper October 20, 2020 Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago. Pretty quickly, most people had a personal email address and were checking their email, making it a … Continue reading Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales
Mehdi Hussen October 5, 2020 A knowledgebase is crucial for the growth strategy of your company, as it helps you to maintain constant communication with your customers whenever they need help. Having an optimized knowledge base can have several benefits, including driving more traffic to your website. When your customers have easy access to instant … Continue reading How to Use the Knowledge Base as a Growth Tool to Improve Your Traffic
Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool
Joydeep Bhattacharya August 11, 2020 Ahrefs, SEMrush, and Ubersuggest are the three biggest SEO tools in the market right now. All three tools are unique in their own way, and the selection depends on your needs (and budget, of course!). In this article, I will compare Ahrefs, SEMrush, and Ubersuggest. By the end of this … Continue reading Ahrefs vs. SEMrush vs. Ubersuggest: Which SEO Tool Should You Choose?
Fastbase Offers Lead-Generation Targeting Tool by Ray Schultz , July 28, 2020 Fastbase is offering a product designed to provide leads based on country, region, industry category, domain, keyword search and other criteria. The new solution, Similar Leads, generates lists for email marketing or calling. Once the search criteria is entered, Similar Leads pulls data from … Continue reading Fastbase Offers Lead-Generation Targeting Tool
Stefan Wolpers July 23, 2020 TL; DR: Scrum’s Nature: It Is a Tool; It Is Not About Love or Hate Regularly, we find articles from developers detailing why ‘Agile’ in general and Scrum’s nature, in particular, deserve our collective disdain. What has always struck me in this discussion is the fact that Scrum is a … Continue reading Scrum’s Nature: It is a Tool; It is Not About Love or Hate
‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2020 SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to analysis released Thursday by Forrester. The … Continue reading ‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool
