Tag Archives: tool.

Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

The Difference Between a Tool and a Solution

Madeleine Wilson — July 31, 2019 — July 31, 2019 In the tech space, we often catch ourselves using the words “tool” and “solution” interchangeably. But there is a massive difference between the two, with vastly different business impacts. This is why many tech companies have started calling their offering “software as a service” rather … Continue reading The Difference Between a Tool and a Solution

Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley  @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices

6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool)

Chintan Zalani — July 14, 2019 Follow @chintanzalani — July 14, 2019 Social media is a terrific channel for marketing your Ecommerce brand. If you engage actively with your audience and quickly resolve their apprehensions, then you can convert them into true fans (as Kevin Kelly likes to call them). However, it’s time-consuming to keep … Continue reading 6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool)

Using Pop Culture as a Tool to Bring Diverse Workforces Together

Steven Handmaker — July 12, 2019 Follow @handmaker — July 12, 2019 Communicating to and seeking to inspire your employees will always be an exciting challenge. When seeking to inspire, it can’t be all business 24/7 or that message gets tuned out. So, you may be asking yourself, what tool will make your re-purposed information … Continue reading Using Pop Culture as a Tool to Bring Diverse Workforces Together

Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have

Ross Sibbald — July 8, 2019 Follow @https://www.twitter.com/rosssibbald — July 8, 2019 Today’s customer has more choices available to them than ever before. At the same time, technology has made it easier to switch between those choices. For example, switching banks or insurers can be done in a matter of minutes, with just a few … Continue reading Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have

A transparency tool for Facebook advertisers is what marketers want most

Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities. Amy Gesenhues on May 8, 2019 Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, … Continue reading A transparency tool for Facebook advertisers is what marketers want most

Search Analytics Tool Moves Into Financial, Investor Markets

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan  @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets