Tag Archives: tool.

SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool

Paul Schmidt — March 30, 2018 — March 30, 2018 Being one of HubSpot’s largest agency partners, we stay close to the pulse of the ever-changing platform. A few weeks back, they announced the keywords tool is being sunsetted at the end of May 2018. There was and still is a lot of backlash against … Continue reading SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool →

Word of Mouth is a Prime Marketing Tool for Small Business Owners

Marketing Tools

David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners →

Datacrushers Debuts Email Automation Tool

Email Automation

Datacrushers Debuts Email Automation Tool by Ray Schultz , February 14, 2018 Datacrushers, the provider of an AI- and machine learning-driven revenue recovery platform, has launched an email marketing automation suite for online retailers. The service is designed to help clients combine all their ecommerce marketing and revenue discovery features in one platform, states James … Continue reading Datacrushers Debuts Email Automation Tool →

How To Make Your Next Infographic A Super Effective Marketing Tool

Marketing Tools

Sahail Ashraf — January 17, 2018 Follow @BizGrowInsights — January 17, 2018 Digital agencies produce infographics for one clear reason: accessibility. A good infographic piece of content is easy to understand and visually arresting. Sometimes though, you could have the perfect mix of information and persuasive text, only to be let down with the kind … Continue reading How To Make Your Next Infographic A Super Effective Marketing Tool →

At 15, LinkedIn is a Powerful Tool

LinkedIn Utilization

Colleen McKenna — January 12, 2018 Follow @Colleen_Intero — January 12, 2018 Did you know that LinkedIn launched in 2003? Yes, that’s right. Come fall, LinkedIn is 15 years old. LinkedIn is not new, novel or a fad. It is well established with more than half a billion members and will continue to grow as … Continue reading At 15, LinkedIn is a Powerful Tool →

If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools?

Productivity

Dave Brock — December 27, 2017 Follow @davidabrock — December 27, 2017 A colleague specializing in sales and marketing automation tools is fond of saying, “A fool with a tool is still a fool.” My variation of this is that often tools enable us to “Create crap at the speed of light.” Tools have a … Continue reading If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools? →

Make Your Website a Tool to Grow Your Business

Business Improvement

Sally Falkow — November 4, 2017 There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016) Just over half of them (54%) have a website. (Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make … Continue reading Make Your Website a Tool to Grow Your Business →

Showcase Shopping Ads: A Powerful Tool for the Holidays

Holiday Season

Patrick Hutchison — October 31, 2017 — October 31, 2017 What They Are Showcase Shopping Ads allow online merchants to engage users earlier in the purchase journey, when those users are discovering what to buy and where to buy it. They also let you curate richer user experiences by letting you match broad search terms … Continue reading Showcase Shopping Ads: A Powerful Tool for the Holidays →

Return Path Upgrades Email Intelligence Tool With Search Feature

Email Marketing Optimization

Return Path Upgrades Email Intelligence Tool With Search Feature by Jess Nelson , October 25, 2017 Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to its email intelligence tool that enables marketers to browse millions of real email marketing messages. The new “Browse Campaigns” feature adds a search tool to Inbox Insights, and … Continue reading Return Path Upgrades Email Intelligence Tool With Search Feature →

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

Email Marketing Tools

How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. Scott Heimes on September 8, 2017 In the world of email marketing, there are two types of professionals: those who concern themselves with … Continue reading An email marketer’s top-level guide to DMARC, your best anti-phishing tool →