Peter Sheldon — August 28, 2017 Follow @magento — August 28, 2017 Pexels / Pixabay If there’s one major pain point for busy retailers, it’s shipping. According to Temando’s State of Shipping in Commerce 2017 report, more than 60 percent of mid-market and enterprise retailers found shipping at peak periods a struggle. But don’t throw … Continue reading Why Shipping is a Profit-Making Tool
Tommy Landry — July 31, 2017 Follow @tommy_landry — July 31, 2017 Simon / Pixabay Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we … Continue reading Google Disavow Tool: Is It Still Useful for Off-Page SEO?
Chris Abraham — July 25, 2017 Follow @chrisabraham — July 25, 2017 Simon / Pixabay Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then? What happens when you spend the time and energy going through all your old posts and content to … Continue reading The Facebook Sharing Debugger Is an Essential Content Marketing Tool
Roman Kniahynyckyj — July 20, 2017 Follow @kniahynyckyj — July 20, 2017 Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing … Continue reading Stop Overlooking Videos as a Top Marketing Tool
Anthony Carranza — June 18, 2017 Follow @anthonycarranza— June 18, 2017 For some marketers and business owners, a carefully planned along with an executed email outreach campaign is the next best thing since sliced bread. Not only can outreach campaigns help companies skyrocket their sales to new heights, but they can even get more traffic. … Continue reading Mailshake vs. Ninja Outreach vs. Quickmail: Which Email Outreach Tool is Better?
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes. Tim Peterson on June 12, 2017 A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool … Continue reading A guide to Snapchat advertising as self-serve tool officially opens
Free Search Tool Finds Competitor’s Published Content by Laurie Sullivan @lauriesullivan, March 2, 2017 Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites. Knowledge enables marketers to identify in real-time content … Continue reading Free Search Tool Finds Competitor’s Published Content
Virginia Franco — February 24, 2017 Follow @VAFrancoResumes— February 24, 2017 Making sure your resume and LinkedIn profile are amazing is just half the battle. The other half? As a resume and LinkedIn writer, I coach my clients to harness the power of networking to get your resume and profile in front of the right … Continue reading How to Transform Your Network into Your Most Valuable Job Search Tool
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017 Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool
Ignite Search Tool Identifies Average-Joe Influencers For Brands by Laurie Sullivan @lauriesullivan, February 20, 2017 A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles from across Twitter, Facebook and other sites to find the best individuals to become influencers for … Continue reading Ignite Search Tool Identifies Average-Joe Influencers For Brands
