Tag Archives: tool.

LinkedIn: A Helpful Tool or a Time-Soaking Distraction? Part 1 – What is This Thing?

LinkedIn Utilization

by James Potter Follow @thelinkedinmanOctober 7, 2016 I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members right to sole traders to make the most of their use of LinkedIn, all of … Continue reading LinkedIn: A Helpful Tool or a Time-Soaking Distraction? Part 1 – What is This Thing? →

Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.

Social Media Tools

by Meera Sapra Follow @meerasapraSeptember 24, 2016 If you’re like most business owners, you’ve probably been using social media for your business for a while now – you create content, listen to what’s being said about your brand, engage your audience, and keep track of key metrics to measure the impact of your brand’s social … Continue reading Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should. →

The 3 things to look for in a customer-centric marketing tool

Marketing Tools

With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer. Jordan Elkind on September 26, 2016  Historically, marketing has been all about the product; however, today most marketing teams are striving … Continue reading The 3 things to look for in a customer-centric marketing tool →

Loyalty a key tool to drive retailer app adoption, says Belly

Loyalty Programs

Company launching new cloud-based enterprise loyalty platform for retailers. Greg Sterling on September 20, 2016    Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only traditional retailer with an app in the top 25, according to comScore. Chicago-based Belly thinks it has an answer: … Continue reading Loyalty a key tool to drive retailer app adoption, says Belly →

What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1)

Marketing Strategy

 May 23, 2016 Andy Cockburn     In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk.   The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer.   Read on … Continue reading What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1) →

Twitter Dashboard – The Newest Tool For Social Media Marketers

Twitter

by Jennifer Frances July 8, 2016 Follow @socialbeesmediaJuly 8, 2016 Last week we introduced you to some of the latest Twitter updates, this week we are going to talk about the newest Twitter marketing tool for businesses – the Twitter Dashboard. What is Twitter Dashboard? Twitter just introduced two new apps, allowing you to better … Continue reading Twitter Dashboard – The Newest Tool For Social Media Marketers →

Google has a new tool for small businesses to check how well their web site scores

Google Tools

Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is. Barry Schwartz on June 2, 2016   Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool … Continue reading Google has a new tool for small businesses to check how well their web site scores →

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