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Tag Archives: Tools

5 underrated tools to boost your B2B PPC performance

These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 Laura Schiele on February 24, 2025   Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential.  With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native … Continue reading 5 underrated tools to boost your B2B PPC performance

Customer experience tools and strategies: 2025 Predictions

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024   Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions

Eddie AI is one of the best video editing tools out there

Eddie AI effectively lets anyone edit a video with natural language. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. “Hey, can you cut that two-hour conference presentation down to a two-minute video for LinkedIn?” Two years ago, that request would have sent … Continue reading Eddie AI is one of the best video editing tools out there

How to reframe AI adoption to focus on outcomes, not tools

Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024   “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools

5 LinkedIn tools to make power networking easier

 September 17, 2024 5 LinkedIn tools to make power networking easier Use these potent LinkedIn add-ons to save time, increase visibility, and grow your network. BY Doug Aamoth Love it or hate it, LinkedIn has become an essential platform for networking, job hunting, and building your personal brand. And while managing and optimizing your LinkedIn presence … Continue reading 5 LinkedIn tools to make power networking easier