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Tag Archives: Tools

Customer experience tools and strategies: 2025 Predictions

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024   Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions

Eddie AI is one of the best video editing tools out there

Eddie AI effectively lets anyone edit a video with natural language. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. “Hey, can you cut that two-hour conference presentation down to a two-minute video for LinkedIn?” Two years ago, that request would have sent … Continue reading Eddie AI is one of the best video editing tools out there

How to reframe AI adoption to focus on outcomes, not tools

Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024   “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools

5 LinkedIn tools to make power networking easier

 September 17, 2024 5 LinkedIn tools to make power networking easier Use these potent LinkedIn add-ons to save time, increase visibility, and grow your network. BY Doug Aamoth Love it or hate it, LinkedIn has become an essential platform for networking, job hunting, and building your personal brand. And while managing and optimizing your LinkedIn presence … Continue reading 5 LinkedIn tools to make power networking easier

Meta to restrict data in Business Tools, impacting ad targeting

Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Anu Adegbola on September 11, 2024   Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to … Continue reading Meta to restrict data in Business Tools, impacting ad targeting

How to use ChatGPT to simulate martech tools and marketing strategy

What if you could simulate marketing programs using a CDP before investing in the technology? Marc Sirkin on September 4, 2024    What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar?  Thanks to ChatGPT, I did just that. It’s another compelling use case … Continue reading How to use ChatGPT to simulate martech tools and marketing strategy

How this company’s AI tools help prevent suicide and mental health crises

 July 11, 2024 How this company’s AI tools help prevent suicide and mental health crises NeuroFlow’s platform uses natural language processing to evaluate suicide risk in patients. BY Shalene Gupta Suicide rates are on the rise. Nearly 50,000 people died by suicide in 2022, a 3% increase from the previous year according to the CDC, and … Continue reading How this company’s AI tools help prevent suicide and mental health crises