Tag Archives: Tools

Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes. Constantine von Hoffman on April 23, 2024   Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and … Continue reading Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Google testing tools to provide more personalized shopping experiences

The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences

Google is doubling down on generative AI healthcare, with a batch of new tools

March 19, 2024 Google is doubling down on generative AI healthcare, with a batch of new tools From medical imaging to personalized health coaching, Google is testing new AI tools with patients and in hospitals. BY Sy Mukherjee On Tuesday, Google announced a suite of new and updated generative-AI and large language models (LLM) tools to … Continue reading Google is doubling down on generative AI healthcare, with a batch of new tools

3 low-cost tools for data-driven marketing: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation. MarTechBot on March 18, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading 3 low-cost tools for data-driven marketing: Best of the MarTechBot

How Canva is approaching B2B customers with AI-powered tools

Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products. Chris Wood on March 12, 2024 Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with … Continue reading How Canva is approaching B2B customers with AI-powered tools

Marketers keep adding tech despite feeling overwhelmed by too many tools

Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Chris Wood on February 22, 2024 Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number … Continue reading Marketers keep adding tech despite feeling overwhelmed by too many tools