Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024 The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results
Tag Archives: Tools
Email automation tools for the savvy marketer
Discover the email automation features you need and how AI will change them going forward. Mike Pastore on January 19, 2024 Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch … Continue reading Email automation tools for the savvy marketer
Salesforce announces new tools for retail marketers
Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Kim Davis on January 15, 2024 Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include … Continue reading Salesforce announces new tools for retail marketers
Google unveils new set of AI-powered tools for retailers
The solutions aim to make it easier to train and deploy chatbots, improve product image generation and provide consumers with better search. Constantine von Hoffman on January 12, 2024 On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They are designed to ease … Continue reading Google unveils new set of AI-powered tools for retailers
Microsoft unveils new workflow and analysis tools for Customer Insights
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot. Constantine von Hoffman on January 11, 2024 Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building … Continue reading Microsoft unveils new workflow and analysis tools for Customer Insights
From tech tools to personalized presents: Holiday gifts marketers actually want
This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Shama Hyder on December 7, 2023 Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit … Continue reading From tech tools to personalized presents: Holiday gifts marketers actually want
Google gives advertisers new generative AI tools for the holidays
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays
Figma’s new AI-powered tools will make your meetings suck less
By Hunter Schwarz November 07, 2023 Design software companies like to make big promises about the creative potential of their AI tools. With its new AI features, Figma is making one of the most enticing promises of all: It’s going to make your meetings better. Today, the collaborative design software company announced FigJam AI, its … Continue reading Figma’s new AI-powered tools will make your meetings suck less
LinkedIn is adding new generative AI tools to help job seekers
By Mark Sullivan November 01, 2023 LinkedIn is rolling out a new premium experience that uses generative AI to help job seekers find new positions. The features are powered by large language models in combination with a massive knowledge graph containing information and insights about 67 million employers and a billion professionals. Starting with … Continue reading LinkedIn is adding new generative AI tools to help job seekers
Hiring managers could be alienating older job applicants with automated HR tools
By Christopher Zara October 27, 2023 From applicant tracking systems to AI-powered recruitment tools built for speed, automation in the hiring process is here to stay. But how and how much automation should be incorporated into the process continues to be a big topic of debate among job seekers and hiring managers. Now an … Continue reading Hiring managers could be alienating older job applicants with automated HR tools
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