Tag Archives: Tools

The best tools for organizing your ideas, contacts, and calendars

Task Management

  By Jeremy Caplan September 26, 2023 Today’s post focuses on strengthening how you organize your ideas, images, contacts, and calendar. This is part two of a series on refining your productivity and creativity toolkit. I’m suggesting simple tools for non-techies plus alternatives with advanced features. Ideas Simple apps for keeping track of ideas make it easy to add … Continue reading The best tools for organizing your ideas, contacts, and calendars →

How to decide which generative AI tools fit your organization

Generative AI

Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization. Chris Wood on September 12, 2023 Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data … Continue reading How to decide which generative AI tools fit your organization →

Semrush Launches Podcast Hosting App With SEO Tools

Podcasts Marketing

Semrush Launches Podcast Hosting App With SEO Tools by Laurie Sullivan  @lauriesullivan, August 23, 2023 Disctopia, a podcast hosting and music streaming service, announced Wednesday a partnership with Semrush, which focuses on SEO tools and service, that will enable podcasters to expand the reach of episodes with search engine optimization (SEO). The Podcast Hosting App … Continue reading Semrush Launches Podcast Hosting App With SEO Tools →

Reddit Introduces First-Party Measurement Tools

Reddit

Reddit Introduces First-Party Measurement Tools by Laurie Sullivan  @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools →

7 tools to streamline your newsletter subscriptions

Subscription Management

  By Jeremy Caplan August 21, 2023 5 quick ways to streamline your newsletters Search for “unsubscribe” in your inbox to find newsletters to cull. Use Gmail settings to sift newsletters out of your primary inbox. Adjust Gmail filters to organize your reading by category. Try Superhuman for reading Gmail—it has a news tab. Read more. Shortwave, an app for reading Gmail, … Continue reading 7 tools to streamline your newsletter subscriptions →

70% of SMB marketers willing to pay more for tools with AI or automation

Small Business AI

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey. Chris Wood on August 9, 2023 Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according … Continue reading 70% of SMB marketers willing to pay more for tools with AI or automation →

YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science

YouTube Shorts

YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan  @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science →

How to use HubSpot’s AI tools in your sales and marketing

HubSpot

MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how. Ali Schwanke on July 21, 2023 HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with … Continue reading How to use HubSpot’s AI tools in your sales and marketing →

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