Tag Archives: Tools

Meta Expands IAS Partnership With Ad Measurement Tools For Reels

Meta Expands IAS Partnership With Ad Measurement Tools For Reels by Colin Kirkland , June 20, 2023 Media measurement and optimization platform Integral Ad Science announced on Tuesday that it is rolling out new ad-measurement tools for Reels on Facebook and Instagram, expanding a partnership that began in 2016. The media-measurement company, which has already … Continue reading Meta Expands IAS Partnership With Ad Measurement Tools For Reels

A 5-step guide to retiring martech tools without disrupting operations

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations

YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment

YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment

NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’

NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’ by Wayne Friedman , May 2, 2023 NBCUniversal is starting up new advertising innovations that combine its linear TV networks and its streaming platform, Peacock. These include an option for a company-wide “takeover” effort for a brand which means that a brand … Continue reading NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’

Here’s how the Turkish startup Jotform used its web form tools to help in the aftermath of a deadly earthquake

  By Chris Stokel-Walker March 31, 2023 The magnitude 7.8 earthquake that hit Turkey and Syria in early February killed tens of thousands of people and left a trail of destruction in its wake.   A massive cleanup operation is still underway in both countries. Meanwhile, one Turkish-based tech business has offered its support to … Continue reading Here’s how the Turkish startup Jotform used its web form tools to help in the aftermath of a deadly earthquake

PPC Automation Layering: How to Embrace Effective Tools and Solutions

PPC Automation Layering: How to Embrace Effective Tools and Solutions Deanna Ritchie / 20 Mar 2023   After years of hand-wringing about industrial automation’s potentially devastating consequences for the blue-collar workforce, it has finally dawned on the professional class that the robots are coming for them too. True, this may not happen right away. But … Continue reading PPC Automation Layering: How to Embrace Effective Tools and Solutions