Tag Archives: Tools

The API Way: Techies Are Most Concerned With The Security Of Their Tools

Software Development

The API Way: Techies Are Most Concerned With The Security Of Their Tools by Ray Schultz , Columnist, December 2, 2022 APIs are an essential tool for getting email to work. An email API platform “negotiates the technical handshakes for each connected service,” Nylas writes.  But there are challenges in managing APIs, whatever systems they … Continue reading The API Way: Techies Are Most Concerned With The Security Of Their Tools →

3 “secret” marketing tools in Google Analytics 4

Google Analytics

The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features. Samantha Barnes on November 21, 2022 For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and … Continue reading 3 “secret” marketing tools in Google Analytics 4 →

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

B2B Marketing

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies.  Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools →

What If Your Productivity Tools Are Making You Less Productive?

Productivity Tools

What If Your Productivity Tools Are Making You Less Productive? Calendar / 23 Sep 2022   The earliest known form of the to-do list was recorded in 1791 by Benjamin Franklin. Lists are still popular, but digital productivity tools are becoming increasingly important. In addition to Google Calendar, you might use Slack, Zoom, Trello, Asana, or Jira as part of your … Continue reading What If Your Productivity Tools Are Making You Less Productive? →

DoubleVerify announces measurement tools for retail media networks

Advertisement Platforms

Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks →

Ableton’s music production tools are 25 percent off for Labor Day weekend

Music Industry

Ableton’s music production tools are 25 percent off for Labor Day weekend The Live 11 Intro package is down from $99 to $74. K. Holt @krisholt   Ableton All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something … Continue reading Ableton’s music production tools are 25 percent off for Labor Day weekend →

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