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Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes by Laurie Sullivan @lauriesullivan, June 9, 2023 The potential and power of creativity is part of being human, at least for advertising and media executives. The industry takes on this concept, runs with it, and shares it with others to a high … Continue reading Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Taboola Stats: Super Bowl LVII Topics Attracting Fans by Laurie Sullivan @lauriesullivan, February 10, 2023 To learn more about the Super Bowl LVII buzz and what people want to read about, Taboola’s researchers analyzed data from November 1, 2022 through January 30, 2023. Researchers at the discovery platform Taboola wanted to know the most valuable … Continue reading Taboola Stats: Super Bowl LVII Topics Attracting Fans
Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Stefan Smulders January 20, 2022 To drive desirable results using Search Engine Optimization, creating timeless, relevant, and accurate content is an indispensable practice. Without such content, search engines wouldn’t really have the information needed to index the pages on your website. When you upload the right content, the chances of your website traffic increasing are … Continue reading How to Use Trending Topics to Increase Traffic and Build Links
Stefan Smulders January 20, 2022 To drive desirable results using Search Engine Optimization, creating timeless, relevant, and accurate content is an indispensable practice. Without such content, search engines wouldn’t really have the information needed to index the pages on your website. When you upload the right content, the chances of your website traffic increasing are … Continue reading How to Use Trending Topics to Increase Traffic and Build Links
Some praise Google’s replacement for FLoC while others are quick to point out its limitations. George Nguyen on January 26, 2022 Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers … Continue reading Google’s Topics API provokes a range of reactions
Forget FLoC says Google, betting instead on topics of interest as a means of segmenting and targeting audiences. George Nguyen on January 25, 2022 Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of … Continue reading FLoC is off the table as Google switches to targeting by Topics
Google Introduces Topics For Targeting, Kills Off FLoC by Laurie Sullivan @lauriesullivan, January 25, 2022 Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external … Continue reading Google Introduces Topics For Targeting, Kills Off FLoC
Riley Steinbach August 31, 2021 Many executives are starting to argue that the annual performance reviews are outdated and no longer useful and even 90% of HR professionals say that they are inaccurate at assessing employee’s performance. Although performance reviews should not be accompanied by bi-annual and quarter performance reviews, and most importantly continuous feedback, … Continue reading Key Topics to Cover in Performance Reviews
Michel Fortin June 19, 2021 Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of … Continue reading The Death of Keywords and the Rise of Topics in SEO
