A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. Margaret Lee on March 19, 2024 Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We … Continue reading How to find and nurture top-notch B2B writers for high-converting content
Andrej Kovacevic — June 27, 2019 Follow @andrejtl — June 27, 2019 Photo: Drobot Dean / Adobe Stock For most small businesses, the job of seeing to tasks like hiring, payroll management, and benefits oversight is generally split among a few employees. That’s because having a small staff can make it hard to justify hiring … Continue reading How a Small Business Can Hire a Top-Notch HR Manager on Their First Try
by Shawn OvercastSeptember 26, 2016 You have a million things to consider when investing your startup’s money. Developing your product is just the beginning. Then come the marketing, sales, and accounting considerations. But throughout all this, you can’t overlook the single most important financial consideration: your team. Your employees, after all, become part of what … Continue reading 3 Ways To Ensure Your Startup Has A Top-Notch Team
by Andre Oentoro June 13, 2016 How many times have you looked up a tutorial video on YouTube? Meanwhile, I’m sure there are books out there that basically contain the same information you’re looking for. There’s a reason why modern schools use video as a learning media instead of books. It’s because we process information … Continue reading Insider’s Guide to Producing a Top-Notch Educational Video Series for Marketing
