August 29, 2024 Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand The Maryland-based company made headlines this summer when dozens of its products were identified in an FDA recall notice as posing a possible health risk. BY Michael Grothaus We all know that food recalls can have … Continue reading Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand
April 29, 2024 3 (kind of easy) ways to totally transform the hiring process Hiring is broken. On the latest episode of The New Way We Work, we ask: What if we burned it down and started over? Career expert Kimberly Brown imagines that new world with us. BY Kathleen Davis One of the fundamental … Continue reading 3 (kind of easy) ways to totally transform the hiring process
Dave Sutton — July 24, 2019 — July 24, 2019 “Danger is my middle name” Austin Powers, international Man of Mystery Spying on your B2B competitors just makes sense. A lot of sense, actually. Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own … Continue reading 5 Totally Legal Ways to Spy on Competitors, Baby
Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
Alan Cassinelli — November 10, 2016 Follow @alancassinelli— November 10, 2016 If you’re anything like me, you probably get at least 20 marketing emails a day, and some people receive way more than that! It’s easy for your messages to get lost in that deluge of emails hitting each customer’s inbox. Even if your email … Continue reading 30 Email Campaigns You Should Totally Steal [Slideshare]
by Alexa Matia June 9, 2016June 9, 2016 Keyword research is vital for the success of your website and increasing your online presence. If you’re a website owner, you probably rely on what’s tried and true: Google Keyword Planner. But guess what? So does everyone else. Finding the right keywords is essential, because it not … Continue reading 7 Totally Free Ways to Get Creative With Keyword Research
by Maria Peagler May 24, 2016 Follow @sm_onlineclassMay 24, 2016 You’re ready to write your next social media post . . . . . . but how do you tailor it to take advantage of each social network’s unique features & capabilities? That’s what you’ll learn in this post. We’re keeping it simple, using a … Continue reading Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy
by Kayla Kozan April 23, 2016 Follow @kaylakozanApril 23, 2016 Nearly every company in the world requires sales. Product, service, B2B, B2C, enterprise or startup—Sales is the lifeblood of any organization. In fact, on average, the sales team is about 30% of the total headcount for larger companies and 40-50% for smaller companies. The range … Continue reading 3 Totally Different B2B Sales Careers That Prove How Diverse Sales Really Is
Bill FaethApril 21, 2015 Blog post link. News article link. Infographic link. YouTube link. Yawn. Raise your hand if you’re guilty of occasionally getting a little bit, well, routine with your social media content. It happens to many of us. Social media networks reach some 82% of the world’s population currently. However, nearly half of … Continue reading 50 Totally Un-Boring Ideas For Social Media Marketing Content
