The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand. Optimove on August 8, 2024 The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal … Continue reading Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
Tag Archives: Touch
How to use AI in email marketing without losing the human touch
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Liz Wilcox on August 1, 2024 It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize … Continue reading How to use AI in email marketing without losing the human touch
The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs
The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs by Ray Schultz , Columnist, October 15, 2021 Small businesses may not be automating their accounts receivable and customer-service functions. But they are sure doing so with their email marketing, according to Automation in Small Business, a study by Skynova. Of … Continue reading The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs
How to Use Videos to Stay in Touch With Customers
Peter Navarro May 8, 2021 To contain the spread of the virus, more people are currently working from home than ever before. But how can you be in touch with your customers now if you run a gym or offer classes of any kind? One possible solution: videos. For companies in these (and many more) … Continue reading How to Use Videos to Stay in Touch With Customers
The Human Factor: Digital Connectivity Still Needs a Human Touch
Daniel Burrus November 28, 2020 We live in an amazing era of technology-driven transformation that’s redefining how we sell, market, communicate, collaborate, innovate, train, and educate—all in an amazingly short period of time. Because of this, there are worrisome questions for many in a multitude of different industries: What will happen to my job? Will … Continue reading The Human Factor: Digital Connectivity Still Needs a Human Touch
7 Ideas for Keeping in Touch with Your Lists
Ashley Hill — April 18, 2020 It’s a lot of work to carefully curate and keep your email and contact lists. Building contact lists and driving new leads to your website is its own science, and getting those people to enlist to be part of your contact list is like alchemy, turning leads into subscriber … Continue reading 7 Ideas for Keeping in Touch with Your Lists
The Secret to ABM: Balancing Technology with the Human Touch
Wolfram van Wezel — June 13, 2019 — June 13, 2019 Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. An array of technology solutions now empower companies to use this methodology to increase reveue. These include customer relationship management, marketing automation, web analytics, … Continue reading The Secret to ABM: Balancing Technology with the Human Touch
The Right Touch: Email Content Automation for Financial Advisors
Kristen Deyo — May 10, 2019 — May 10, 2019 At its core, the financial services industry is—and always has been—a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: … Continue reading The Right Touch: Email Content Automation for Financial Advisors
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first
Social Media Marketing With a Human Touch? Yes, Please!
Elizabeth Byrd — April 7, 2018 Follow @elizbyrd — April 7, 2018 Each year, SXSW overflows with innovative technologies. And when you get to play with a robotic dog that does tricks and has mannerisms that mirror a live dog, it’s easy to see how Artificial Intelligence is changing the way the world works. But … Continue reading Social Media Marketing With a Human Touch? Yes, Please!