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Larry Kim — November 6, 2017 Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $ 325 per conversion to under $ 100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per … Continue reading How to 3X AdWords Conversion Rates Without Touching AdWords
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 The use of emails is spreading like wildfire among many not-for-profit organizations. It’s a leading channel for communication for marketers along with being an ever expanding medium. According to a statistical study by MailChimp, the average open rate for nonprofit email marketing is 25.96%, … Continue reading Not-For-Profit Email Examples: Touching Hearts
Larry KimAugust 10, 2015 Are your landing page optimization efforts actually killing your conversion rates? If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what I told you that you could increase your conversion rates … without doing landing page optimization? Check … Continue reading How To Increase Conversion Rates Without Touching A Landing Page
