By Michael Grothaus February 01, 2023 The beleaguered fitness company Peloton Interactive, once one of the hottest stocks of the pandemic, has revealed its second-quarter results for the fiscal year 2023. Announcing the results, Peloton CEO Barry McCarthy said, “If you’ve been wondering whether or not Peloton can make an epic comeback, this quarter’s … Continue reading Peloton stock price jumps: CEO touts ‘epic comeback’ amid narrowing losses
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages
YouTube Touts ‘Responsibility’ At NewFront by Alex Weprin , May 4, 2018 At YouTube’s NewFront presentation (which the company calls its “Brandcast”) Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their budgets. In her opening remarks at Radio City Music Hall, YouTube CEO Susan … Continue reading YouTube Touts ‘Responsibility’ At NewFront
The number of U.S. men on the social bookmarking network increased 73% in 2014, Pinterest says. The company is working to adjust the site’s gender imbalance. Martin Beck on January 23, 2015 Pinterest is still looking for a few more good men. The social bookmarking site has a hammerlock on women — Pew Research found … Continue reading Pinterest Continues Its Manhunt, Touts Growth Among U.S. Males
Company updates How Google Fights Piracy document, announces new anti-piracy measures. Matt McGee on October 17, 2014 Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy … Continue reading Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update
