Tag Archives: toward

Advertising’s Walking Dead, Or: Toward a New Marketing Stack

by Josh Engroff, Op-Ed Contributor, December 29, 2016 The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack →

Google’s Move Toward Mobile-First

Google AMP

by Laurie Sullivan, Staff Writer @lauriesullivan, November 10, 2016 Google will use mobile content to rank as a default in search engine query results, rolling out the new ranking system over the course of a year. Only when a company doesn’t have mobile content or a responsive Web site design, Google will consider pulling from … Continue reading Google’s Move Toward Mobile-First →

What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

Holiday Season

by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce? →

Advertising’s Walking Dead, Or: Toward a New Marketing Stack

Content Strategy

by Josh Engroff, Op-Ed Contributor, August 12, 2016 The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack →

3 doable steps toward always-on, always-relevant marketing

Marketing Guide

Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers. Jordan Elkind on July 1, 2016 The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another … Continue reading 3 doable steps toward always-on, always-relevant marketing →

Use Context Sensitive Help to Lead Your Business Toward Success

User Engagement

by Sameer Bhatia May 17, 2016May 17, 2016 Creating richer learning environments is a fundamental driver for success. Although many companies may be already deploying knowledge management strategies and facilitating collaboration (including CRM) through specific collaboration tools such as Wikis, FAQs, intranets and so on, there might be essential elements being left out that make … Continue reading Use Context Sensitive Help to Lead Your Business Toward Success →

5 Steps Toward Safer Cash Management

Cash Flow

by Wes Wernette March 27, 2016March 27, 2016 Having cash on hand is an inherent part of doing business, but it also requires that business owners take proactive steps to make sure that all activity related to cash handling is accounted for and properly protected. Here are five steps toward safer cash management. Establish processes … Continue reading 5 Steps Toward Safer Cash Management →

Marketing Tech Evolves Beyond Automation — And Toward Intuition

Marketing Strategy

Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it. Barry Levine on December 23, 2015 Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on … Continue reading Marketing Tech Evolves Beyond Automation — And Toward Intuition →

“Good Will Toward Men”: The Strategy That’s Not Just for Christmas

Marketing Guide

by Jonathan Bright December 21, 2015 Follow @SoutherlyCommsDecember 21, 2015 The pressure of a positive image directly affecting the bottom line is driving this digital economy Normally for the Christmas-themed article I’d wonder how I’m supposed to make the link between content marketing and Christmas. Something, something, mince pie. How do you write a Yule … Continue reading “Good Will Toward Men”: The Strategy That’s Not Just for Christmas →

6 Steps Toward More Creative Thinking: Change Is Good!

Creativity

Sharon LewisAugust 28, 2015 Creative thinking means: Change. Innovate. Transform. Reengineer. Imagine. Think Outside the Box. Every day we are asked to consider how we can approach our personal and professional lives in a manner that will deliver greater impact. As the summer season comes to a close and the seasonal associations with school days … Continue reading 6 Steps Toward More Creative Thinking: Change Is Good! →