July 18, 2024 Follow this 3-step process to stay on track with your midyear resolutions Most people have already fallen off the wagon when it comes to achieving their New Year’s goals, but it’s not too late. BY Krissi Driver We’re officially halfway through the year, and the clock is ticking down on how much time … Continue reading Follow this 3-step process to stay on track with your midyear resolutions
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
Meta Rolls Out Search Tool To Track Branded Content by Laurie Sullivan @lauriesullivan, August 25, 2023 Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. The feature gives users the option to filter the database by platform, date range of seven … Continue reading Meta Rolls Out Search Tool To Track Branded Content
With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors’ marketing strategies. Nicola Agius on August 28, 2023 Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the … Continue reading Meta launches new tool to track branded content campaigns
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Kath Pay on July 7, 2023 How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — … Continue reading 7 key email metrics to track beyond opens and clicks
By James Surowiecki November 23, 2022 In January 2008, Starbucks made a shock announcement: Its founder and former CEO, Howard Schultz, who had stepped down seven years earlier, would be returning to run the company once again. Starbucks’ stock price had fallen 42% in 2007, as the company saw its growth slow dramatically, and … Continue reading Boomerang CEOs have a bad track record lately, but Iger’s return makes sense for Disney
TikTok will open a US ‘transparency center’ to combat spying fears It’s the latest move by the company to prove it’s not a threat. R. England @rachel_england SOPA Images via Getty Images Following months of criticism for its potential risk to US security, video-sharing platform TikTok says it is planning a “transparency center” … Continue reading TikTok denies that ByteDance planned to use the app to track individuals in the US
10 Metrics To Keep Track of Competitors for Your Business Improvement Syed Balkhi / 27 Jul 2022 A key way to monitor your business is to track what your competitors are doing. Why is this? One reason is to make sure that you’re up to industry standards. When you know what other businesses in … Continue reading 10 Metrics To Keep Track of Competitors for Your Business Improvement
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
How To Track Your New Goals on Your Calendar Calendar / 15 Apr 2022 We all know the importance of setting goals. But, when was the last time you actually set a new goal? Even if you did this recently, have you been tracking your progress? I’m not trying to send out a guilt … Continue reading How To Track Your New Goals on Your Calendar
