Matt FarberJuly 24, 2015 So what is a good conversion rate anyway? Well that most likely depends on which benchmark you are looking at. When it’s time to do an analysis of lead conversion rates how do you even know where to start? There are so many different numbers that we marketers look at every … Continue reading What Lead Conversion Benchmarks are Important to Track?
Ruby RusineJuly 18, 2015 Someone I know who is new to social media and has been tasked to manage and monitor Facebook among other social media platforms asked me this: How do you track Facebook Conversations?” Here’s my +1400-word reply because there are different ways to do this. I have listed nine ways to track … Continue reading How To Track Facebook Conversations for Companies
Isaac LeungJune 23, 2015 As an industry, we are seeing more and more variation in the formats required for any one piece of advertising. For videos, there are the different encodes needed for HD and SD broadcasts, for the various online video platforms, and for social networks. For print and digital, there are a plethora … Continue reading How To Keep Track Of Assets
Elizabeth KennickJune 23, 2015 As everyone involved in the infamous launch of Healthcare.gov knows, you can deliver your project on time only to have it crash on takeoff. And as everyone involved in a large project knows, tough constraints (deadline, budget, regulations) require project tradeoffs that can lead to unforeseen difficulties or failure after delivery. … Continue reading Using A Pre-Mortem To Keep Your Project On Track
William YatesJune 7, 2015 Graphic design once existed as a singular entity in marketing activity, a form of static visual communication, through the use of typography, space and imagery. While the role of graphic design didn’t initially change with the emergence of the Internet and website development, graphic design soon evolved to meet the demands … Continue reading Web Design: The Fast Track to Optimizing User Experience and Visibility
Laurie Sullivan @lauriesullivan, (May 28, 2015) A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of … Continue reading Google Delivers On Need To Track Mobile Metrics, Performance (DD)
Zoe WaldronMay 1, 2015 Last week you learned all about setting up and monitoring Promoted Pins. This week I’ll be sharing how to track your business’ conversions with conversion tracking, the helpful new add-on to Promoted Pins. If you’re interested in tracking how many sales your Promoted Pins lead to, you’ll want to implement conversion … Continue reading How To Track Conversions From Your Promoted Pins
Jimmy RodelaApril 28, 2015 If you’ve just started learning the nuts and bolts of online marketing, you can’t expect to get the same results that seasoned marketers in the industry are enjoying. Just like all the marketers who have succeeded, you’ll have to go through a season of dry spell where people will barely respond … Continue reading 5 Online Marketing Shortcuts That Will Fast Track Your Success Online
Simon WalkerApril 25, 2015 Instagram is hosting more than 125 million selfies with an addition of 1 million per day. Out of total individual photos shared on Instagram, 1/3rd are from the age group 18-24, all have become selfies now. Big brands like Calvin Klein are prepared to ride in the bandwagon. Have selfies become … Continue reading Track Ecommerce Data And Drive More Conversions By Using Selfies
Joao RomaoApril 24, 2015 Today, marketers focus a lot on understanding how social media drives their business. Reporting, results, revenue, and return on investment are four R’s that are part of every social marketer’s life, and they’re here to stay. Sometimes they face problems on this approach though. The first is that they’re failing to … Continue reading How To Track Copy Paste Shares (And Why You Should Do It)
