Tag Archives: Track

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018   Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey

Track Your Brand Online With These 4 Social Monitoring Tools

Susan Gilbert — April 30, 2018 Follow @SusanGilbert — April 30, 2018 Social Monitoring Tools to Gain Insights on Your Campaigns Keeping track of your conversations can be a an overwhelm of information — as a business you need to have more focus to determine how well your marketing strategy is performing. Getting the right … Continue reading Track Your Brand Online With These 4 Social Monitoring Tools

AdWords Event Tracking Made Easy: How to Track Custom Conversions

Griffin Nauss — February 28, 2018 — February 28, 2018 Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. In most instances, tracking form fills on your website as conversions is as simple as using the URL from a “Thank … Continue reading AdWords Event Tracking Made Easy: How to Track Custom Conversions

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

Business Goals and New Year Resolutions: 4 Tips to Stay on Track in 2018

Hollie Geitner — January 17, 2018 — January 17, 2018 Serious question – did you set a resolution for 2018? Have you been successful so far? Be honest. According to Statistic Brain, 41 percent of Americans usually make a New Year’s resolution and of those 42.4 percent fail completely. In fact, only 8 percent of … Continue reading Business Goals and New Year Resolutions: 4 Tips to Stay on Track in 2018