By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. John Donnelly III on March 14, 2017 What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks … Continue reading Marketers: Track emotions, not just numbers
Mike Rosenberg — January 30, 2017 Follow @mikerosenberg— January 30, 2017 Joining a band is not one of my resolutions this year. Why? Because I can’t sing, nor do I play the guitar or any other instrument. So it’s not a realistic goal and I’d likely be doomed from the start. Deconstructing Your Goals Can … Continue reading Still on Track with Your New Year’s Resolutions?
Blogging is hard, but don’t throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course. Timothy Carter on October 31, 2016 Blogging is challenging — don’t let anyone tell you otherwise. But as they say, nothing worth having comes easy. … Continue reading Here’s why bloggers give up (and how you can stay on track)
by Blaise Lucey Follow @blaiselucey00September 19, 2016 Video marketing. It’s kind of a big deal now. Brands are creating video content for paid social ads, YouTube channels, and placements with third parties. They’re building in-house studios, hiring influencers, and even using drones for cool angles. But what is the ROI of all these video marketing … Continue reading How You Can Use Bitly to Track Video Marketing ROI
by Amanda SingletonAugust 23, 2016 For most businesses, their websites are the lifeblood of their inbound marketing efforts and sales enablement tactics. A website that is attractive, informative, and usable pulls in visitors to learn more about your product or service, then keeps them coming back, even after converting them into customers. Whether a business … Continue reading Website Redesign Projects: Key Metrics to Track from Day 1
by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound
Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though not always. Tim Peterson on July 22, 2016 Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, … Continue reading Hulu has joined this list of major platforms that ignore Do Not Track requests
by Liesa Opitz July 19, 2016July 19, 2016 In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. It is estimated that the business will bring … Continue reading Instagram Analytics: 7 Metrics Every Marketer Should Track
by Lauren Frye July 10, 2016July 10, 2016 Based on the Periodic Table of Marketing Attribution, this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. This molecular configuration shows the powerful complexities of touchpoint … Continue reading Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
