by Stuart Holmes March 12, 2016March 12, 2016 Best practices in web design never stand still. The fundamentals may stay the same – great functionality, compelling layout and engaging content – but as the internet evolves and user expectations change, so must our approach to developing websites. Since the uptake of mobile technology, clients are … Continue reading Web Design Best Practices: Stay on Track and Realise the Client’s Vision
by Warren Knight March 8, 2016 Follow @warrenknightMarch 8, 2016 Using tools associated to each social network helps you automate and market your business in a more effective and time sensitive way. Just a couple of weeks ago I shared a few tools that help you manage your Twitter activity and for this week, I … Continue reading Tech Tuesday: 7 Pinterest Tools to Fast Track You to Sales Success
by Eric Hammis March 3, 2016 Follow @360InteractiveMarch 3, 2016 Conversions are an extremely important metric in your marketing funnel. But don’t think a conversion necessarily means a sale. Conversions typically occur prior to sale, and it’s an indicator that someone moved further down the sales funnel. Why Should I Care About Conversions? The ultimate … Continue reading What Are Conversions & Why You Should Track Them?
By Heba Hosny February 2nd, 2016 “Turn strangers into friends Turn friends into customers And then… do the most important job: Turn your customers into salespeople.”Seth Godin – Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer … Continue reading Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)
by Kim Niemi January 28, 2016 Follow @KimNiemiDMGJanuary 28, 2016 Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective … Continue reading Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media
by Ciaran Blumenfeld January 14, 2016 Follow @momfluentialJanuary 14, 2016 Your competitors wishes you wouldn’t take their hashtags, or yours too seriously. Why would they want you to catch on? Hashtags contains a goldmine of information. But you have to track tags to unlock the Hashtag Secrets. So go ahead, nod, and be sure to … Continue reading 7 Reasons Why Your Competitors Wish You Wouldn’t Track Hashtags in 2016
By Haris Bacic December 23rd, 2015 Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier. As a website owner, you always want to make sure you have tracking and analytics down correctly. If … Continue reading How To Track Social Button Clicks On Your Site Using Google Analytics
Live Webcast: Thursday, December 10, 2015, 1:00 ET (10:00 PT) Digital Marketing Depot on December 1, 2015 When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do … Continue reading Organically Grown Email Lists — The Inside Track For Agencies
New feature — the first of its kind, the company says — gives social marketers the info they need to respond to specific emojis in posts about their brands. Barry Levine on November 24, 2015 Sure, emojis are everywhere. But, brands want to know, exactly which ones are being used to talk about us? To … Continue reading Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
by Annaliese Henwood November 16, 2015 Follow @MktgInnovatorNovember 16, 2015 You have a blog or newsletter. You want to start an email marketing campaign but don’t want to waste your efforts or resources. When you start using email marketing for your blog or business, you need to stay on the right track from the very … Continue reading 7 Tips for Getting Started with Email Marketing on the Right Track
