Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Trish D’Amato — December 2, 2016 — December 2, 2016 Trade shows are the bread and butter of B2B. And for good reason, nothing can compete with the face-to-face networking opportunities created on the trade show floor. They are one of the best ways to get in front of your target market, and when done … Continue reading Breathe Life into Trade Shows with Digital
by Gretchen Gordon Follow @BraveheartSalesOctober 26, 2016 Trade shows offer a unique opportunity for face-to-face communication with potential buyers; however, your sales team must have a focused plan to produce a superior return on the investment. Even though there is so much publicity about the wave of selling in the future being so dependent on … Continue reading Effective Sales Leadership Of Your Trade Show Plan
by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade
by Gavin O’Malley@mp_gavin, September 29, 2016 Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the “lightest” ads have the highest viewability — 52% to 70% — according to fresh finding from programmatic creative platform Thunder. In ads under 50 kilobytes, there is a … Continue reading Faster Loads Impact Viewability, Trade Groups Shore Up Standards
by Carlos SeraAugust 27, 2016 “How Investment Advisors Hurt Millennials and How Millennials Hurt Themselves” As the father of four Millennials, I am angry at the blatant disregard Investment Advisors show towards Millennials. The most egregious disregard is the recent advent of automated investing as a way of catering to the investment wants, not needs, … Continue reading E Trade Adaptive Portfolio Review – A Millennial Tale
by Greg Cawood July 26, 2016 Follow @iqnectionJuly 26, 2016 It’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? … Continue reading Getting The Most From Your Trade Show
by Juliet Carnoy April 8, 2016 Follow @julietcarnoyApril 8, 2016 The title “community manager” can be confusing. For a job position that’s existed for years, it’s still seen as an enigma in some corners. The confusion may be due to the vagueness of the title, which doesn’t detail the wide variety of hats that community … Continue reading Successful Community Managers Share the Secrets of Their Trade
by Samantha Rivero March 9, 2016March 9, 2016 As a marketer, I know that trade shows and conferences are often central to getting in front of prospects in the area (and beyond!), as well as being a great way to connect with consumers on a deeper, more personal level. Having great content to share with … Continue reading Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy
Aya TsurutaAugust 31, 2015 After going through drawing board after drawing board and multiple business plans, you have finally reached the production stage for your innovative product. Now you’re ready to show the world what you’ve got, but how? Trade shows are great avenues for product and brand exposure. Benefits include opportunities to network, scope … Continue reading Trade Show Tricks: Getting the Biggest Bang for Your Buck
