AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here’s what it means for your team. Melissa Reeve on July 19, 2024 Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less … Continue reading Why traditional marketing systems can’t keep up with AI and what to do about it
Uncover a balanced approach to linear and streaming TV in modern marketing campaigns. Nick Jankowski on June 27, 2024 The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities … Continue reading How marketers can harness the strengths of traditional and streaming TV
By Michael Grothaus February 09, 2023 Tech companies aren’t the only ones seeing mass layoffs. America’s premier entertainment giant, the Walt Disney Company, has announced it will lay off 7,000 of its workers in an effort to cut $5.5 billion in costs. Disney CEO Bob Iger, who only returned to the helm last November, … Continue reading Disney is cutting 7,000 jobs in a cost-saving blitz as traditional TV faces an existential crisis
Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences. Kim Davis on October 24, 2022 The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. … Continue reading The digital transformation of a traditional business publisher
By James Vincent August 30, 2022 Food security is a global challenge and it’s only getting more critical, says Irving Fain, founder and CEO of Bowery, the vertical farming company using hydroponics and digital agriculture to reimagine the future of produce. “The problem we’re solving at Bowery is a problem that’s … Continue reading These smart farms are 100 times more productive than traditional agriculture
Most salespeople say their organizations aren’t ready for online selling. Constantine von Hoffman on August 24, 2022 Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional … Continue reading Why B2B buyers now hate traditional B2B selling
Embedded Finance: The End of Traditional Banking Nelia Holovina / 03 Jun 2022 The role, place, and attitude of banks have changed throughout history. In the past, people did not require much from the bank. It was just a place to store money safely. However, today in the 21st century, people have much more … Continue reading Embedded Finance: The End of Traditional Banking
By Amy Leschke-Kahle May 30, 2022 The pandemic offered people many lessons. We learned a lot during the pandemic. We learned that employees and their managers can work from different locations and still get work done. We learned many employees, even though they often don’t get rewarded with the highest salaries, are willing … Continue reading POV: Why we should retire traditional performance reviews
They’re especially growing weary of ads in digital video, says a new IAB report. Kim Davis on October 18, 2021 In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when … Continue reading Consumer tolerance for traditional advertising continues to fall
