Personal Branding BlogMarch 31, 2015 The amount of time, effort and frustration companies go through to find reliable, intelligent recruiting assistance is astronomical. Over the years, the majority of hiring companies bounce from one recruitment company to another, unable to gauge the real reason behind their inability to find effective staffing assistance. Naturally, they wonder … Continue reading Why Traditional Recruiting Methods Fail
Joshua MarchMarch 26, 2015 Even 30 seconds is too long for today’s in-the-moment, always-engaged customer to wait, spelling trouble for the future of customer service through traditional channels like email and phone. The world is in the middle of the biggest shift in personal computing; the transition from desktop computers to smartphones and tablets requires … Continue reading The Impact of Social on Today’s Traditional Contact Center
Alex CharalambousMarch 6, 2015 If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media strategy is on the rise and showing promise of superseding traditional means of advertising. What is native advertising? Simply put by The Guardian, “native advertising is a sub-set of … Continue reading Native Advertising vs Traditional Advertising: The New Frontier
Angela Hausman, PhD November 22, 2014 Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding them on their buying journey by signing up for your mailing list, downloading your white paper, or going to a webinar. Don’t believe me? According to Hubspot research, 13% of … Continue reading It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media
While the early 90’s laid impetus on physical mass communication mediums such as print, outdoor, television and radio; the internet revolution has entirely changed advertising ideologies among professionals and consumers alike. Back in the times, marketing experts would spend all their time, money and resources to deliver a single message to a mass audience using … Continue reading Internet Marketing Versus Traditional Marketing
