Tag Archives: Traffic

Google AI Overviews Disrupts Ecommerce, Publisher Traffic

Google AI Overviews Disrupts Ecommerce, Publisher Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 20, 2024 Logging in to a company’s network creates sort of a walled garden, where the data remains within the perimeters, creating checks and balances of intent. Some may not consider Google a walled garden, but when logged in to its … Continue reading Google AI Overviews Disrupts Ecommerce, Publisher Traffic

Google AI Overviews have negligible impact on traffic, say publishers

So far, AI Overviews is not wrecking publishers’ traffic — plus other AI Overviews news. Danny Goodwin on August 19, 2024   Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll … Continue reading Google AI Overviews have negligible impact on traffic, say publishers

Robocars vs. traffic lights: Which are better at controlling traffic flow?

August 02, 2024 Robocars vs. traffic lights: Which are better at controlling traffic flow? Robotic vehicles can optimize the flow of traffic in cities even when mixed in with vehicles driven by humans. BY The Conversation Robotic vehicles can optimize the flow of traffic in cities even when mixed in with vehicles driven by humans, thereby … Continue reading Robocars vs. traffic lights: Which are better at controlling traffic flow?

Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic

Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2024 Each percentage point of search market share — valued at $1.2 billion — continues to shift how technology reshapes digital in unexpected ways, says Jim Yu, BrightEdge founder. Google still dominates search. The data generated … Continue reading Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic

HTTP/2 rapid reset flaw exposes web traffic to potential attacks

HTTP/2 rapid reset flaw exposes web traffic to potential attacks Maxwell William / Oct 14, 2023   A recently discovered flaw in the HTTP/2 protocol, which underpins a significant portion of web traffic, has raised concerns among cybersecurity experts. The vulnerability, known as the “rapid reset flaw,” could potentially expose users to a range of … Continue reading HTTP/2 rapid reset flaw exposes web traffic to potential attacks

SourceKnowledge Domain Targeting Launches For High-Converting Traffic

SourceKnowledge Domain Targeting Launches For High-Converting Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2023 Affiliate and lower-funnel units are still too often only bought directly. SourceKnowledge changed that. Through a new platform, SourceKnowledge Domain Targeting, advertisers can buy high-converting, lower-funnel traffic on based on cost per acquisition (CPA) or return on ad spend … Continue reading SourceKnowledge Domain Targeting Launches For High-Converting Traffic

Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use

Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use by Laurie Sullivan , Staff Writer @lauriesullivan, August 11, 2023 U.S. workers are turning to ChatGPT to help with basic tasks despite fears that have led employers such as Apple, Microsoft, Google, Samsung, Verizon and many others to ban its use on work … Continue reading Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use

Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries

Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2023 From social to email, paid, video and organic marketing, marketers are tasked with staying on top of a growing number of channels that drive traffic, but organic search remains the most cost-effective and impactful … Continue reading Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries

Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag

Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag by Laurie Sullivan  @lauriesullivan, May 30, 2023 Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin rolling out July 3, 2023, for existing UET tags. … Continue reading Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag