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Tag Archives: Transcreation

Transcreation 101: All You Need To Know To Maximize Your Content Efforts

Content Strategy

Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts →

How to Position Your Brand for Successful Transcreation of Product Marketing

Product Management

Courtney HuberFebruary 5, 2015 Every single aspect of a brand is important when it comes to upholding its carefully crafted identity. Whether it’s the tagline, logo, website graphics or tenor of the marketing copy—all of it must roll up into one cohesive brand voice. However, highly conceptual and creative elements can’t always be translated word … Continue reading How to Position Your Brand for Successful Transcreation of Product Marketing →

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