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A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024 Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? Shiv Gupta on November 13, 2024 The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot … Continue reading How marketing leaders can transform marketing from a support function to a growth driver
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future? Melissa Reeve on November 13, 2024 Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two … Continue reading How autonomous AI pipelines will transform marketing campaigns
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. Venkatraman Kannan on July 26, 2024 A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels … Continue reading How to transform your website into a continuous marketing powerhouse
May 28, 2024 This simple idea can transform an office from a collection of cubicles into an actual community Office design has a lot to learn from urban design. BY Ryan Anderson Across industries, from boardrooms to break rooms, the return-to-office conversation has focused on the ideal split between home and office. Corporate leaders and employees … Continue reading This simple idea can transform an office from a collection of cubicles into an actual community
April 29, 2024 3 (kind of easy) ways to totally transform the hiring process Hiring is broken. On the latest episode of The New Way We Work, we ask: What if we burned it down and started over? Career expert Kimberly Brown imagines that new world with us. BY Kathleen Davis One of the fundamental … Continue reading 3 (kind of easy) ways to totally transform the hiring process
Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration. Bunny Tharpe on March 20, 2024 Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI … Continue reading Transform your B2B brand: 7 strategic insights
Learn how AI is impacting the customer experience by enabling clear messaging, frictionless journeys and personalized interactions at scale. Annette Franz on January 30, 2024 Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers … Continue reading How to transform customer experience with AI
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024 Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights
By Olina Banerji, EdSurge June 16, 2023 Coursera has gained some insights from its 124 million-strong user base about what it really takes to help people succeed in its digital classes. The company employs some high-tech strategies, like a customizable assignments generator that it acquired, for an undisclosed amount, from a Bulgarian startup in … Continue reading Can AI transform adult online education?
