Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization
What Is MDR and How Will It Transform Security for SMBs? Gilad Maayan / 04 Aug 2022 Managed Detection and Response (MDR) is an outsourced cybersecurity service designed to protect data and assets even when threats bypass standard organizational security controls. What Is MDR? The MDR approach to security primarily focuses on protecting against … Continue reading What Is MDR and How Will It Transform Security for SMBs?
Insights gleaned from time working on both the creative and operational sides of marketing. Spence Darrington on March 31, 2022 You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your … Continue reading 5 CMO tips to transform marketing operations from killer to dream fulfiller
By Next Big Idea Club February 05, 2022 I woke up in the middle of the night, utterly confused. I had been dreaming—of an equation. I was in a classroom, and on the blackboard, there was a simple equation written in chalk: 0.8 * 0.2 = 0.16. To be clear: I rarely ever dream … Continue reading Consider this very simple equation to transform your productivity
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022?
Josh Millet December 17, 2021 Employers are facing stronger headwinds than they’ve encountered in years, from a tight labor market to increased worker mobility (particularly as a result of the shift to remote work). This has led to what’s known as the “Great Resignation,” which refers to hyper-turnover and extreme competition for qualified employees. While … Continue reading How Companies Can Transform Their People Strategies During the ‘Great Resignation’
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges. Chris Wood on November 16, 2021 “The way that I would describe an enterprise-grade taxonomy is that, by definition, it’s anything within marketing, so it’s not just a tracking code, even though that’s a very … Continue reading How to transform your organization with a marketing taxonomy
Deanna Ritchie November 4, 2021 Do you have enough money to retire? Are you guaranteed enough to last for the rest of your life? Are you concerned that you’ll run out of income before the end of your life? Social Security contributions are around 40% of an average wage earner’s pre-retirement earnings. If, like the … Continue reading Income Annuities Can Transform Retirement Savings Into Income
Erica Schultz October 6, 2021 “How we spend our days, is, of course, how we spend your lives.” I love this quote from Annie Dillard. It’s incredibly simple yet incredibly profound. So many of us walk through our days like zombies. Doing things because that’s what we do. Eating things because that’s what we eat. … Continue reading Do This One Thing to Change Your Mindset and Transform Your Days
