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Tag Archives: Transformation

Urban digital transformation: Insights for marketers from global smart cities

Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024   As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities

Pega’s Blueprint for digital transformation

Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer. Kim Davis on June 10, 2024   “I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a … Continue reading Pega’s Blueprint for digital transformation

Ultra-endurance athlete Rich Roll explains the practices that fuel transformation

 June 08, 2024 Ultra-endurance athlete Rich Roll explains the practices that fuel transformation Rich Roll discusses his fundamental mindset tool, his ongoing journey to uncouple suffering and achievement, and how he disrupts his routine to discover new possibilities.  BY Jenna Abdou When Rich Roll was in his early forties, he went on a run that changed … Continue reading Ultra-endurance athlete Rich Roll explains the practices that fuel transformation

How to safeguard your brand during a digital transformation

Digital transformation shouldn’t sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. RJ Licata on June 5, 2024   With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and … Continue reading How to safeguard your brand during a digital transformation

Getting help with customer experience transformation: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. MarTechBot on December 18, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech … Continue reading Getting help with customer experience transformation: Best of the MarTechBot

MarTech’s digital transformation experts to follow

Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Chris Wood on October 23, 2023 Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing … Continue reading MarTech’s digital transformation experts to follow

Twitter Rebrands To ‘X,’ Begins Transformation To ‘Everything App’

Twitter Rebrands To ‘X,’ Begins Transformation To ‘Everything App’ by Laurie Sullivan  @lauriesullivan, July 24, 2023 Twitter has officially rebranded to “X” after owner Elon Musk changed its iconic bird logo Monday, marking the latest major shift since his takeover of the social-media platform. The change follows a chain of Musk’s companies that incorporate the letter “X.” … Continue reading Twitter Rebrands To ‘X,’ Begins Transformation To ‘Everything App’