Revolutionize your marketing with pace-layered planning inspired by nature’s resilience, balancing quick adaptations with long-term stability. Kathleen Schaub on August 2, 2024 Nature is a genius at adaptation. For over 3 billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity … Continue reading Nature’s inspiration for transforming your marketing plan
Tag Archives: Transforming
Transforming content marketing lifecycles with AI
Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis. Taylor Peterson on March 22, 2024 As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort … Continue reading Transforming content marketing lifecycles with AI
6 ways AI and big data are transforming the auto industry
March 11, 2024 6 ways AI and big data are transforming the auto industry This technology will personalize all things automotive, from insurance to maintenance. BY mlindsay The automotive industry is shifting gears, accelerating into the future as new technologies push the boundaries of efficiency, sustainability, and safety. The next phase is already here—the integration … Continue reading 6 ways AI and big data are transforming the auto industry
Transforming meetings with StreamAlive’s visual chat experience
Meeting chats have big limitations, especially for big audiences. Imagine converting chat to a creative, visual experience. Kim Davis on January 24, 2024 Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in … Continue reading Transforming meetings with StreamAlive’s visual chat experience
How Preql is Transforming Data Transformation
How Preql is Transforming Data Transformation Rekha Ravindra / 04 Dec 2022 More than one million small businesses use ecommerce platform Shopify to reach a global audience of consumers. That includes direct-to-consumer (DTC) all-stars like Allbirds, Rothy’s and Beefcake Swimwear. But online sellers like these are also ingesting data from platforms like Google Analytics, … Continue reading How Preql is Transforming Data Transformation
How new remote work apps and virtual meetings are transforming employee experience
Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era. Chris Wood on November 15, 2022 Work from home has all but eliminated the informal social interactions which let employees get to know each other and share ideas. Email and chats aren’t the same as going out for … Continue reading How new remote work apps and virtual meetings are transforming employee experience
How Allied Beverage is transforming customer experience
The NJ-based liquor distributor is implementing a data, e-commerce and service overhaul. Chris Wood on September 15, 2022 At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale Allied Beverage is the … Continue reading How Allied Beverage is transforming customer experience
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward. Corey Patterson on December 13, 2021 Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers … Continue reading How agile is transforming modern marketing
Transforming your organization to activate customer data
Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve. Chris Wood on December 3, 2021 “Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Businesses that get stuck in this … Continue reading Transforming your organization to activate customer data
How the auto sales industry is transforming into digital dealerships
Bringing the car-buying experience into the 21st century. Rodric Bradford on August 11, 2020 Of all the digital transformations that have occurred in sales in the first two decades of the 21st century, the one purchasing experience with roots still deep in the 20th century is the car-buying process. Then COVID hit. Operations went from … Continue reading How the auto sales industry is transforming into digital dealerships
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