Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Gene De Libero on September 18, 2024 As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if … Continue reading How CX transforms marketing from cost center to revenue engine
To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM. Chris Wood on August 18, 2022 This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints … Continue reading PGA TOUR transforms fan experience, analytics and customer feedback
Dave Sutton June 16, 2020 Artificial intelligence (AI) is a buzzword that’s been on people’s minds for the last 20 years—but the vision of what it is has changed dramatically. Instead of futuristic humanoid robots tottering around major city streets, what we see now is a leading way to help customers interact with companies. AI … Continue reading How AI Transforms Business and Improves the Job Market
Beata Staszkow — January 30, 2020 Right now, the new roaring twenties has just begun, and it doesn’t feel like a 100 years since the dawn of the ‘Golden Twenties’. That decade was known for exciting breakthroughs in social change and saw dramatic geopolitical events. It was a time for dancing, a time for rebuilding, … Continue reading The New Roaring Twenties Could be the Time your Career Transforms
Margot da CunhaJuly 28, 2015 Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company’s … Continue reading Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
