TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements. Anu Adegbola on July 10, 2024 TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and … Continue reading TikTok tightens restrictions on teen ad targeting, boosts AI transparency
March 22, 2024 This new pay transparency tool lets tech workers check their salaries against their colleagues FairComp wants to help workers evaluate job offers and make sure they’re being paid fairly, by giving them access to the type of compensation data used by employers. BY Pavithra Mohan In his former life as a chief people … Continue reading This new pay transparency tool lets tech workers check their salaries against their colleagues
Google MSA New Transparency Policy Provides More Campaign Data by Laurie Sullivan @lauriesullivan, June 9, 2023 Google plans to give advertisers more information on the ads they serve in Search and YouTube. The company plans to instate a new Master Service Agreement (MSA), a contract that sets the standard Terms and Conditions for one or … Continue reading Google MSA New Transparency Policy Provides More Campaign Data
By Chris Morris January 03, 2023 The start of the new year meant three more states—California, Washington, and Rhode Island—saw salary transparency laws go into effect. And more are on the way. But as more states and cities mandate these disclosures, many companies are finding ways to essentially ignore the laws. A study by advisory … Continue reading More states adopt salary transparency in 2023, but some companies still skirt the laws
New Google Tool Increases Programmatic Ad Cost Transparency by Laurie Sullivan @lauriesullivan, July 27, 2022 Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital advertising transaction in Ads Manager. The technology tracks where the money goes and helps marketers understand where it is … Continue reading New Google Tool Increases Programmatic Ad Cost Transparency
An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2022 On the one year anniversary of Apple launching its App Tracking Transparency (ATT) iOS policy, the company released a self-funded study titled Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy. The study was … Continue reading An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. Chris Wood on February 3, 2022 This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, … Continue reading IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
Plus FitBit’s work management evolution and news from TikTok and Shopify. Chris Wood on August 25, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Transparency goes a long way: Wednesday’s Daily Brief
Kelly Groover — April 30, 2020 Do you feel like your sales and marketing teams operate completely separately? If so, their partnership may be suffering. But there is something you can do to increase transparency between these integral teams. By creating an internal service-level agreement (SLA), you can resolve issues and foster stronger interdepartmental partnerships. … Continue reading Increase Transparency Between Marketing and Sales with a SLA
Sumeet Madan — February 28, 2020 When we talk about Scrum for complex Product Development, it starts from Vision and Product Backlog. What is the Product Backlog in Scrum? As per the Scrum Guide — “The Product Backlog is an ordered list of everything that is known to be needed in the product. It is … Continue reading Product Backlog – Visible or Raises Transparency?
