Gleb Tsipursky August 4, 2020 As the vast majority of companies rush to reopen, they’re falling into the trap of “getting back to normal.” They’re not realizing we’re heading into a period of waves of restrictions once again, due to many states reopening too soon. Indeed, some of the states to open early onward have … Continue reading The Trap of Getting Back to Normal in the Pandemic
By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019 For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon
Jean Moncrieff — July 25, 2019 Follow @eyejean — July 25, 2019 If you’re like me, you started your business for the freedom. The freedom that comes with running your own company. The freedom to earn what you deserve. The freedom to work for whoever you want, when you want, and from wherever you want. … Continue reading The Owner’s Trap
Mayo Oshin — July 5, 2019 Follow @mayowaoshin — July 5, 2019 In 2011, Mina Cikara, a social psychologist at Harvard University, recruited 18 hardcore baseball fans who supported either the Red Sox or Yankees—arguably the fiercest rivalry in American sports. 1 Cikara, Mina; Botvinick, Matthew M.; Fiske, Susan T. (2011-03-01). “Us Versus Them Social … Continue reading The Envy Trap: Why We Compare Ourselves to Others and How to Stop It
The Trap of Inconsistent Data for Business Leaders Importance of Data to Business LeadersBusiness leaders need data from their sales and operations teams to present business strength and competitive edge against competitors. The type of business define how leaders address and position the current products line to make more sales and acquire new clients. Business … Continue reading The Trap of Inconsistent Data for Business Leaders
Robert Lingard — January 30, 2018 — January 30, 2018 Marketing is one of those subjects that, considering what it is not (namely, a religion), sometimes is overinflated with opinions. However, marketing deals with numbers, and numbers validate a procedure. Opinions can’t be considered a reliable marketing guide given that the marketplace isn’t a democracy. … Continue reading The Influencers’ Trap and the Law of Coherence
Kevin George — February 13, 2017 Follow @imkevin_monk— February 13, 2017 In a place far far far away, there was an email marketer charting out his marketing strategy. He identified his target audience, chartered his lead generating process, prepared incentives and set up his marketing and automation email processes. His emails have been freshly off … Continue reading Avoid the (Spam) Trap! Things to Look at in Email Design and Coding
