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What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from. Chris Kerns on September 2, 2016 If you’re beginning to see fewer and fewer vacation photos in your social streams, you’re … Continue reading How social is revealing a new world for the travel industry
August 4, 2016 Do you remember what you studied in Grade VIII? Probably not. Do you remember the scenes from your favorite cartoon film you watched when you were in class VIII? Of course you do! A picture, they say, speaks louder than words, and so do statistics. A study states that 46% of marketers … Continue reading The Precedence of Images in Travel Emails & How Far You Should Go
by Brandon Doyle June 27, 2016 Follow @travelintweeterJune 27, 2016 The idea of running a business from anywhere in the world is quite appealing. The feat can be difficult, but it is not impossible. As the CEO and a founder of Wallaroo Media, a full service digital marketing and advertising agency that recently launched the … Continue reading How to Travel the World While Running a Small Business
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data
by Eric Wall April 4, 2016 Follow @equivityvaApril 4, 2016 Ugh, another business trip. Waking up before dawn to go to the airport, squeezing into a coach seat, running into a business meeting, going back to the hotel, grabbing a quick bite of bad food, working until midnight to prepare for the next day’s meeting, … Continue reading Tips for Startups and Entrepreneurs to Travel on a Budget
Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry. Josh Manion on October 2, 2015 Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel marketing efforts? For a … Continue reading How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster
A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Amy Gesenhues on September 14, 2015 According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a … Continue reading Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
Will PriceAugust 17, 2015 Social media is a driving force in today’s travel world, with the ability to make or break a travel brand. Understanding the importance of a strong social media presence is the first step a travel brand should take when it comes to creating effective marketing campaigns and reaching the maximum number … Continue reading Why Travel Brands Can’t Live Without Social Media [Infographic]
Rohan AyyarApril 13, 2015 A travel company has a lot going for it when it comes to content. The world, quite literally, is their oyster. From writing about faraway lands to sharing recipes of exotic foods, there’s so much variety in what you can post on social media that your target audience will love and … Continue reading Universal Social Media Lessons from the Travel Niche
