Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022 YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?
Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
Jay Palter — February 20, 2017 Follow @jaypalter— February 20, 2017 There is a Chinese proverb that says: The best time to plant a tree was 20 years ago. The next best time is now. You could say the exact same thing about building your online networks of influence. The best time to start building … Continue reading Today Is the Best Time to Plant Your Influence Tree
Brooke OliveriJanuary 11, 2015 With PPC advertising, a game plan can really come in handy. At the same time, it can be confusing to know where to invest your time and money. With all of the different search engines and social media platforms that are available for advertising, some confusion is inevitable. Planning your PPC … Continue reading Nurturing the Branches of Your PPC Tree
