By Jennifer Alsever March 03, 2023 Could you actually work less and be just as productive? Researchers at Boston College, think tank Autonomy, and Oxford and Cambridge Universities just wrapped up the largest research study to put that question to the test, with 61 companies and 2,900 employees in the United Kingdom participating … Continue reading The biggest 4-day-workweek trial in history showed promise. What happens next?
Elon Musk explains funding plans for taking Tesla private Jon Fingas @jonfingas When Elon Musk said he was seriously looking at taking Tesla private, he still left a few open questions. Why did he decide to not only disclose it with a tweet, but shout “funding secured” from the rooftops? He’s now offering an explanation … Continue reading Elon Musk defends ‘funding secured’ tweets in Tesla shareholder trial
Xandr Strikes Trial Deals With Six Measurement Companies by Wayne Friedman , April 21, 2022 Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, … Continue reading Xandr Strikes Trial Deals With Six Measurement Companies
Nic Winters — January 18, 2019 — January 18, 2019 In the SaaS world, getting users to understand the value of your platform and adopt it into their daily lives is of utmost importance. When prospects take a free trial, you want them to quickly see how easy your solution is to use and why … Continue reading Improve Onboarding and Trial Conversion Speed with Personalized Emails
Giuseppe D’Angelo — October 11, 2017 — October 11, 2017 Shutterstock Your company offers an exciting technology product that’s leaps and bounds ahead of the competition. If you could just get your prospects to try it out, they would no longer be able to live without it. It’s exciting when they sign up for free … Continue reading How to Convert SaaS Free Trial Users into B2B Customers
Kevin Lynch — February 27, 2017 — February 27, 2017 When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you … Continue reading 5 Ways to Improve the CRO of Free Trial Landing Pages
Jodi SchechterOctober 4, 2015 If you’re not great at math and you pine for a metric that isn’t calculated by an equation, today is your lucky day. Ever hear of CCA? SaaS growth strategist, Lincoln Murphy, created a measurement called Common Conversion Activities—and it’s not a number. (yay!) In its simplest form, CCA is defined … Continue reading Common Trial Conversion Activities Help Customer Success “See the Light”
Naomi GoldbergJanuary 15, 2015 Finding the right tools to help you grow your startup can often involve a good amount of trial and error. Whilst one tool might be the ultimate growth hacking tool for one startup, a similar company in a similar field might find it a waste of their time and resources. So … Continue reading The 5 Tools Your Startup Should Trial in 2015
Amanda Saunders December 13, 2014 A recent study shows 67% of SaaS companies receive some percentage of their new customers through free trials. If your company offers free trials or a freemium model, it’s important for you to find ways to increase trial conversion rates in order impact new customer acquisition. While it’s widely … Continue reading Trials and Tribulations: 4 Best Practices for Increasing Trial Conversions
