Tag Archives: Triggers

How to boost marketing engagement with behavioral science triggers

Marketing Engagement

Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers →

How to Use Psychological Triggers to Increase Black Friday Sales

Black Friday

Karen Repoli November 7, 2021 Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know? “It costs 16x more to nurture a new customer to the same level of revenue contributionas your existing, loyal customers.” (Francis Buttle) If your … Continue reading How to Use Psychological Triggers to Increase Black Friday Sales →

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models

Marketing Attribution

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models by Tony Jarvis , Op-Ed Contributor, November 20, 2020 Day 4 of ARF’s “Attribution & Analytics Accelerator” focused on “Accelerating Recovery” and concluded an intriguing and insightful event. The five case studies presented supported the various concerns with attribution models — notably Multi-Touch-Attribution, MTA, Marketing Mix … Continue reading COVID-19 Triggers Innovations In Executing Attribution & Analytic Models →

4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive Sales

Sales Techniques

Ronita Mohan — July 3, 2019 — July 3, 2019 There is no doubt that ecommerce has become all the rage. From Amazon being the world leader in terms of ecommerce sales to small business entrepreneurs setting up shop via social media, ecommerce is moving and shaking the retail industry. But despite pundits predicting the … Continue reading 4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive Sales →

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers

Facebook Jobs

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers by Laurie Sullivan  @lauriesullivan, July 1, 2019 Facebook plans to make ads for jobs, loans and credit card ads searchable for all its U.S. users, based on an agreement made in March following a legal settlement. The searchable database that makes U.S. housing ads … Continue reading Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers →

Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions

Consumer Mamangement

Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions →

How to Use Psychology & Sales Triggers to Double Your Conversion Rate

Conversion Techniques

by Justin MaresAugust 24, 2016 tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conversion rate optimization is both an art and a science. An art, in that much of what you’ll test (copy, benefits, … Continue reading How to Use Psychology & Sales Triggers to Double Your Conversion Rate →

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