Tag Archives: Trumps

Why engagement trumps reach when measuring influencer marketing impact

With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact →

Why influencer marketing trumps influencer advertising

Influencer Marketing

Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017 Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising →

User intent: Why organic content trumps social media

Content Management

Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business. Drew Eastmead on December 6, 2016 at 9:37 am I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce … Continue reading User intent: Why organic content trumps social media →

The 4 Reasons Agency Recruiting Trumps Corporate Recruiting EVERY TIME

Corporate Training

by Will Thomson Follow @WillRecruitsOctober 22, 2016 For seven years I enjoyed the comfortable, predictable and somewhat steady life of an in-house recruiter, which, let’s face it, had its advantages. Candidates come to you, positions just land in your lap, and I actually get to interact with the hiring manager and internal stakeholders to inform … Continue reading The 4 Reasons Agency Recruiting Trumps Corporate Recruiting EVERY TIME →

The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President

Leadership

Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock. Jason Warnock on August 18, 2015 “Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the … Continue reading The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President →

Acronyms Away! Why COI Trumps ROI

Strategy

Bob ApolloApril 28, 2015 I’ve just been reading an article that suggests that ROI (Return on Investment) is some sort of magic bullet that can somehow ensure that you miraculously never lose another deal to “no decision”. Well, I beg to differ, and not just because the idea that any one factor can guarantee that … Continue reading Acronyms Away! Why COI Trumps ROI →

The Panda & Penguin Blues? For Google, Authenticity Trumps All [Infographic]

Search Engine Optimization

Bob HutchinsFebruary 26, 2015 For many dreamers, creatives, entrepreneurs, and “big picture” types, acronyms like SEO and SERP are enough to make the eyes glaze over. Still, there’s no denying that a baseline knowledge of how Google evaluates, qualifies, and displays content is essential for anyone trying to build a brand online. A new infographic … Continue reading The Panda & Penguin Blues? For Google, Authenticity Trumps All [Infographic] →

5 Ways Authenticity Trumps Your Business Plan

Smart Planning

Jason Dea November 22, 2014 At the end of the day our job as is a pretty important one. By helping entrepreneurs with marketing, through software and services, we’re helping them chase their dreams and “build their brands”. Building a lasting brand is the goal of every entrepreneur no matter what size. Brands … Continue reading 5 Ways Authenticity Trumps Your Business Plan →