Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. Jay Mandel on July 19, 2024 There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s … Continue reading Planting seeds and building trust in a world of overnight wins
Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers. RJ Licata on July 12, 2024 Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics … Continue reading Why brand trust is declining and how marketers can earn it back
AI-Infused Search Challenges Accuracy, Trust, Page Load Times by Laurie Sullivan , Staff Writer @lauriesullivan, June 25, 2024 Forty-eight percent of people who have used artificial intelligence (AI) in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday. Of … Continue reading AI-Infused Search Challenges Accuracy, Trust, Page Load Times
Some vendors lose the trust of customers through poor decisions. But some don’t seem to be trying to earn it to begin with. Mike Pastore on June 17, 2024 Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot … Continue reading Will you ever trust a B2B tech vendor?
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. Mike Ruff on May 3, 2024 Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in … Continue reading Data literacy: The key to correcting the C-suite trust deficit
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
April 20, 2024 If leaders want to be trusted, they need to trust their teams In her new book, Blaire Palmer argues that before you can create trust, you must be willing to trust. BY Blaire Palmer In 2022, according to Gallup, only 20% of workers strongly agreed with the statement “I trust the leadership of … Continue reading If leaders want to be trusted, they need to trust their teams
Trust In Google Ads Down, PPC Report Cites AI As Top Priority by Laurie Sullivan , Staff Writer @lauriesullivan, April 5, 2024 Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, attribution, removal of cookies, conversion tracking, and Google … Continue reading Trust In Google Ads Down, PPC Report Cites AI As Top Priority
March 15, 2024 3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust Leaders who do not address the impacts of the Great Betrayal risk high attrition and low productivity. BY Jennifer Dulski A dramatic shift is happening in workplaces. After numerous high-profile rounds of job cuts last year and more … Continue reading 3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust
Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing
