Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil
Tag Archives: turmoil
In a world of tariffs and turmoil, marketing’s insight is a superpower
CFOs never waste a good crisis, and neither should marketers. Here’s how to protect your budget and use VOC to grow customer loyalty in a hard time. Constantine von Hoffman on April 9, 2025 The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence … Continue reading In a world of tariffs and turmoil, marketing’s insight is a superpower
Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil by Laurie Sullivan @lauriesullivan, January 7, 2021 Facebook, Snapchat, and Twitter will feel the recoil from brands pulling advertising budgets amidst negative news reports and posts from people on the platforms. But not all social media platforms see their users posting negative … Continue reading Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Personal Finance Agenda: 5 Money-Saving Resolutions for 2014
Personal Finance Agenda: 5 Money-Saving Resolutions for 2014 There’s opportunity in the air. Not only does a new calendar year offer a clean slate and the chance for some calculated resolution-making, but the improving economy should also give us a bit more money to work with as we strive for financial self-improvement in 2014. … Continue reading Personal Finance Agenda: 5 Money-Saving Resolutions for 2014
Random Posts on
The war on ESG doesn’t make sense. Least of all for taxpayers
How Do Nexus and LeSS Differ?
Top 5 Google AdWords Updates to Use This Spring to Drive Calls
How to Show Up on the First Page of Google
Leading a Tech Company Through COVID-19
57% Of Video Viewers Discover Content Through Search
What marketers need to know about DMARC
Productive Much? What’s Your Secret?
6 ways AI and big data are transforming the auto industry
