Nashville hub shows how technology and design can grow customer engagement. Chris Wood on August 27, 2021 This year, American guitar company Gibson celebrated its 127-year history in music by opening a new interactive flagship store at their headquarters in Nashville. The 8,000-square-foot space was designed in close consultation with three sister agencies, GPJ, G7 … Continue reading How Gibson is turning up the volume on hybrid customer experience
John Lincoln — February 4, 2020 That old saying, it takes money to make money persists because it’s true. For business owners, cost centers have long been a necessary evil that comes with the territory. Expenses run the gamut from rent and inventory to web hosting fees, marketing automation tools, employee benefits, and maintenance costs. … Continue reading A Simple Strategy For Turning Costs Into Profit
Howard Ross — June 28, 2019 Follow @cookross — June 28, 2019 We humans are social creatures who have a compulsion to connect with other humans. Paradoxically, that same need deeply divides us from others as we choose to identify with those in our own tribes. Our tendency toward tribalism is increasingly creating a society … Continue reading Turning Cultural Differences into Workplace Assets
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Allen Martinez on May 15, 2019 at 1:31 pm Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words … Continue reading Turning objective data into creative marketing
Rick Lepsinger — February 14, 2019 Follow @onpoint_llc — February 14, 2019 While the agile team methodology is still largely associated with software development, this non-linear approach to project management has become a fixture of many other industries over the last decade. More versatile and faster than more linear, traditional methods, the agile process breaks … Continue reading 5 Reasons Why Companies are Turning to Agile Teams
Joanne McDonagh — November 27, 2018 Follow @rezoomo_com — November 27, 2018 089photoshootings / Pixabay Some companies don’t have a huge marketing budget. In saying that, there is one significant aspect that you may be overlooking, that can help you promote your employer brand: your employees. Realistically your employees talk about what it is like … Continue reading Turning Your Employees Into Brand Ambassadors
Dave Kosmayer — November 5, 2018 Follow @DavidKosmayer — November 5, 2018 Do you remember the last time you went to a restaurant without a recommendation? If you’re like me, it has probably been a while. The fact is, its close to impossible to know how good something is if you haven’t tried it before. … Continue reading Turning Bad into Good: How To Handle Bad Reviews
Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights. Keri Morgret on June 21, 2018 This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth … Continue reading Turning Your Data Into Compelling Stories – SMX Advanced Recap
Virginia Franco — April 22, 2018 Follow @VAFrancoResumes — April 22, 2018 JESHOOTS / Pixabay I’ve been fortunate to interview many successful career professionals as an executive resume writer throughout my career, and have had the opportunity to pick their brains about what worked (and what didn’t!) during their job searches. Common themes have emerged. … Continue reading 4 Things Most Would Do Differently: Job Hunting If Turning Back Time
Online Shoppers Turning To Voice Devices by Chuck Martin , April 20, 2018 Online shoppers are using voice devices before, during and after they make a purchase, according to a new survey. Digital voice device ownership has increased 42% over the last six months, which has seen a 41% increase in using the devices to … Continue reading Online Shoppers Turning To Voice Devices
